Marketing Lead
Distribution and Services
Location: Blue Bell, PA or Waukegan, IL
About SKF:
SKF has been making the world spin since 1907! SKF is an industry-leading manufacturer dedicated to a culture of belonging, where our people flourish in an equitable environment that promotes leadership development and career growth. SKF bearings played an integral role in helping Mars Rover collect rock and regolith samples on the planet’s surface.
As an SKF team member, you will join 40,000 colleagues from more than 130 countries developing bearing technology and services that make rotation more reliable and sustainable. Sustainability is at the heart of everything we do. SKF aims to have net zero greenhouse gas emissions at all our production facilities by 2030 .
SKF products keep vehicles rolling, power the machines that put food on your table, and even reach into the cosmos as part of the Mars rover mission. Founded in Sweden in 1907, today SKF is publicly traded on the Nasdaq Stockholm with annual sales in 2020 of approximately $10 billion.
Summary:
The Marketing Manager is responsible for developing and executing comprehensive marketing strategies to drive business growth, enhance brand awareness and increase market share, reporting directly to the Director of Marketing, Americas.
Key Responsibilities:
- Develop and implement integrated marketing plans aligned with the Americas’ strategy and market trends to grow lead generation.
- Collaborate with sales and product line to develop integrated marketing campaigns that drive lead generation and customer acquisition.
- Partner with email, performance marketing, and digital agency/team members to design, test and evolve lead-nurturing tactics.
- Manage content and updates for Distributor, customer and internal touch points, establish budget guidelines, participate in events, document business processes and provide sales support.
- Monitor and analyze key performance metrics to evaluate the effectiveness of marketing programs and make data-informed decisions to optimize results.
- Stay abreast of industry trends, best practices, and emerging technologies to recommend innovative marketing strategies and tactics.
- Build and maintain strong relationships with internal and external partners, alike.
Qualifications:
- Bachelor’s degree in marketing or related field.
- 5+ years in a marketing role.
- Fluent in Spanish and/or Portuguese a plus.
- Experience in Industrial marketing preferred.
- Thrives in a fast-paced team environment.
- Excellent communication and interpersonal skills.
- Persuasive writing, presentation and negotiation skills.
- Strong time management, project management and decision-making skills.
- Embraces change in the name of efficiency and effectiveness.
- Self-motivated and execution focused with ability to meet deadlines.
- Previous experience working within a Marketing CRM a plus.
- 20-30% Travel.
What You’ll Love About SKF:
Rest and Relaxation: Enjoy a generous PTO policy and 13 paid holidays.
Work/Life Integration: SKF supports work/life integration, home, family, community, personal well-being, and health. Flexible work options available, depending on role.
Diversity in the Workplace: SKF strives to embed Diversity, Equity, and Inclusion in everything we do. By developing a culture of belonging, our people can flourish; leading to an inclusive, equitable environment that promotes leadership, engagement, and innovation.
Best in Class Benefits: SKF cares about the wellbeing of our employees. Comprehensive healthcare options to fit your needs and opt out payment. Added benefits include company paid life insurance, STD, LTD. Supplemental benefits include critical illness coverage, tuition reimbursement, employee discount programs, and much more!
Invest in your Future: Participate in our 401K program that boasts a 10% employer contribution: 100% match up to 5% of your elected contribution (100% Vested) plus an additional 5% company contribution.
Reports to: Director of Marketing Americas
Location: Blue Bell, PA or Waukegan, IL
Job ID: 20758
SKF provides equal employment (and affirmative action) opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, or disability.
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