Role Objectives
• Responsible for contributing to the development of and executing local tactical planning for the assigned business
• Evaluates capabilities and composition of a wide range of media vehicles to determine which most effectively reaches the target audience
• Evaluates and assesses media performance to determine the extent to which the original media objectives and strategies were accomplished
• Research, interpret and evaluate available marketing and research data to develop media objectives and local tactical plans
• Effectively communicate and present to top management and clients
• Maintain accurate budget control and flow of media activity and update client on timely/consistent basis
• Approve media authorizations prepared by team per approved plans/project requests
• Accountable for accuracy and media intelligence
• Supervise and motivate direct reports
• May perform other duties and responsibilities that management may deem necessary from time to time
• Advocate for multicultural & diversity inclusion throughout tactical plans
Qualifications
• 3+ years of experience in media planning/strategy, local experience preferred
• Agency experience highly preferred
• Computer Skills/Software Knowledge: Microsoft Suite, Nielsen Suite, Kantar, IMS, Flowchart Software, R/F and Optimization Software, Social Tracking tools, Prisma, MediaOcean, MRI/GfK, GWI
• Strong knowledge of all cross-channel media, with a drive for curiosity and passion for the client’s business
• Demonstrate ability to learn new propriety software and processes quickly and proficiently
• Solid written and verbal skills, with ability to present to clients, maintain client correspondence and internal documentation
• Minimal supervision, relies on experience/judgment
• Understanding of Activation/Negotiation team functions
• Understand the capabilities of each media channel to maximize the impact and components within each campaign
• Meet client and internal deadlines and obligations
• Manage projects, resources, stakeholders, and participants
• Orient, train, assign and review the work of subordinates