Director of Group Sales

Overview

The Director of Sales, reporting into the Vice President of Sales & Marketing, will spearhead the development and execution of comprehensive sales strategies while leading a high-performing sales team. This role is instrumental in driving revenue growth across all market segments through client development, innovative sales approaches, and close collaboration with the conference services and catering team. The position oversees the complete sales lifecycle, from pipeline management to closing deals, while maintaining responsibility for budget oversight, P&L management, and revenue forecasting.

The ideal candidate will be a strategic leader with proven ability to identify and capitalize on market opportunities, foster meaningful stakeholder relationships, and elevate the resort's market presence and positioning.

Responsibilities

1. Strategic Development: Develop and implement comprehensive sales strategies based on market segment trends, client history, and business opportunities to drive revenue across all market segments.
2. Partner & Business Development: Identify, establish, and maintain strategic partnerships and alliances to enhance the resort's market presence and drive incremental sales.
3. Sales Pipeline Management: Oversee the full sales cycle, from prospecting and qualifying leads to closing deals and holding the team accountable to sales funnel best practices. Additionally, work closely with the events and catering team to maximize revenue from client opportunities.
4. Budget Oversight: Develop and manage the annual sales budget, P&L, including revenue forecasting and financial analysis to track and optimize sales performance.
5. Performance Measurement: Monitor and report on sales performance metrics, including individual Sales Manager contributions, adjusting strategies and tactics as needed to ensure targets are met.
6. Stakeholder Engagement: Regularly engage and work closely with key stakeholders (e.g., senior leadership, resort divisional leads, and community partners) to ensure alignment with overall business objectives.
7. Team Management: Lead, mentor, and motivate the sales team to meet and exceed established sales objectives, revenue goals, and performance expectations.
8. Talent Development: Provide ongoing training, performance reviews, development, and support to ensure the team is equipped with the tools and knowledge to succeed.
9. Other duties as assigned.

Qualifications

1. Bachelor’s degree, preferably with a focus on Hospitality, Communications, or a related field.
2. 7+ years of experience in sales leadership within the hospitality, ski resort, or similar industry and a proven track record of meeting and exceeding sales targets and driving business growth.
3. 3+ years of team management experience required.
4. Familiarity with client management and sales platforms (SalesForce, Amadeus/Delphi, Springer Miller Systems, Duetto/Blockbuster, Cvent, Social Tables).
5. Flexibility to work evenings, weekends, and holidays as needed to accommodate client arrivals.
6. Ability to travel domestically and internationally for trade shows, customer events, and to support new business development.
7. Excellent communication (verbal and written) and interpersonal skills, with a talent for presenting to groups of all sizes.
8. Ability to build relationships with both internal and external customers, and prioritize support and resources accordingly.
9. Ability to learn internal systems (Amadeus, Medallia CX, and InfoGenesis).

Additional Information & Benefits

• The salary range for this position is $105k-$115k annually. This role is eligible for bonus.
• Full Health Plan with Company HSA Match.
• 401(k) Plan with performance-based company match.
• Flexible Paid Time Off.
• Cell Phone Service Allowance.
• Employee Ski and Summer and Dependent Passes.
• Other company perks.