Director Media Analytics

Hospitality firm is seeking a Director, Media Analytics who be responsible for overseeing and implementing comprehensive media and analytics strategies across paid advertising, social media, direct mail, email, and customer segmentation initiatives.

Responsibilities:

• Develop and oversee comprehensive media and analytics strategies across all channels, ensuring alignment with overall marketing goals and brand guidelines.
• Lead the planning, execution, and optimization of multichannel campaigns, integrating paid advertising, social media, direct mail, and email initiatives.
• Identify opportunities for campaign improvement and implement best practices to enhance effectiveness and ROI across all channels.
• Oversee the development and implementation of advanced analytics and segmentation strategies to drive targeted marketing efforts.
• Monitor and analyze campaign performance across all channels, providing strategic insights and regular updates to leadership.
• Develop and maintain a robust reporting framework to track KPIs and measure the success of all marketing initiatives.
• Lead and manage the paid media team, including hiring, training, and evaluating staff performance.
• Collaborate with cross functional teams to ensure consistency, accuracy, and timely execution of marketing plans.
• Oversee and optimize the media and analytics budget across all channels.
• Evaluate new and existing media opportunities, negotiating proposals, and presenting strategic options to senior leadership.
• Lead initiatives to enhance data integration and utilization across marketing channels.
• Ensure all marketing initiatives comply with relevant regulations and industry standards.
• Oversee the development and implementation of promotional offers, ensuring effective communication through appropriate channels.

Experience:

• 6+ years of senior-level analytics roles with increasing levels of responsibility, including running a department
• Experience within the hospitality industry is strongly preferred
• Experience in setting a vision, roadmap, and developing recommendations based in data.
• 4-year degree in Marketing, Business or related field
• Passionate about performance marketing and data
• 3 years of Marketing experience and knowledge minimum.
• Strong written and verbal communication skills.
• Proficient in Adobe InDesign.
• Proficiency in other Adobe Creative Suite applications a plus.
• Proficient in Microsoft Office, specifically Excel and PowerPoint.