Community Sales Director

Overview:

The Community Sales Director (CSD) is responsible for the marketing and sales planning and execution for the community. The CSD is delegated significant and discretionary powers to market their community. The CSD takes the lead in assessing the local market and developing a marketing plan tailored to the geographic region in which the community is located. Through the development of a successful Sales Plan, the CSD will sell the community by advancing leads through the sales process with the objective of reaching and maintaining budgeted occupancy and revenue goals.

Responsibilities:

• Partner with the Regional Director Sales (RDS) in the development of all sales strategies and tactics for the community consistent with the Company’s objectives and expectations.
• Manage all aspects of lead generation, including generation, cultivation, and maintenance of external professional relationships with local influencers to increase awareness, reputation, and knowledge of the community with key decision makers resulting in commitments to refer prospective residents.
• Partner with the General Manager and Regional sales team to develop and implement a sales and marketing plan.
• Review and analyze available sales data for the community and the market and use this data to create goals and action plans to achieve sales metrics.
• Meet established targets for lead and lease conversion as defined in the sales and marketing business plan for the community.
• Work with paid referral partners, such as A Place for Mom, to develop and convert leads from referral and professional lead generation sources to confirmed move-ins.
• Respond to all potential leads with timely follow-up and ensure the Sales system is up to date.
• Respond to telephone inquiries, remotely and in real time where possible, and conduct walk-in and scheduled tours with prospective residents or interested parties.
• Work with General Manager to facilitate training and continuous coaching for any community staff that may need to field an inquiry call or conduct a walk-in or scheduled tour, engaging the community team.
• Make outbound sales calls to potential leads with the intention of scheduling a community visit and move the sales process forward.
• Promote and facilitate on and off-site events that drive lead generation and community tours.
• Manage the community marketing budget and maintain promotional branded material inventory for the community.
• Collaborate with the Community Director to develop and maintain an effective internal referral program with residents.
• Support the General Manager in ensuring that the community, including all available apartments, model apartments, common areas and grounds are staged, marketable and aligned with Company standards.
• Manage and update Sales system to ensure detailed information is entered from all lead sources.
• Negotiate incentives and terms of rental agreement with prospective residents and/or family members within the Company standard.
• Visit competitors on a regular cadence and maintain information as directed by the Company.
• May perform other duties as needed and/or assigned.
• Maintains compliance in assigned required training and all training required by state/province or other regulating authorities as applicable to this role to ensure that Sunrise standards are always met.

Qualifications:

• Bachelor’s degree in related field or equivalent experience preferred.
• Two (2) years of direct sales experience with a proven track record of setting goals and achieving results.
• Skilled at creating relationships through various methods of communication including telephone, face to face, networking events, and on-site lead generation events.
• Ability to handle multiple priorities.
• Planning and negotiating skills.
• Possess written and verbal skills for effective communication and the ability to facilitate small group presentations.
• Competent in organizational and time management skills.
• Demonstrates good judgment, problem solving and decision-making skills.
• Demonstrated ability to work under pressure with high demand for results.
• Ability to travel within the local market to attend various events for the purpose of developing lead generation.
• Demonstrates proficiency in computer skills, Microsoft Office (Windows, Outlook, Excel) and Sunrise applications with the ability to learn new applications.
• Willingness to work independently with little to no day-to-day supervision.
• As applicable, all Sunrise team members who drive a Sunrise vehicle must review and sign the Driver job description and understand the key essential duties for safety and regulatory compliance.
• Ability to work weekends, evenings, and flexible hours and be available for our customers at peak service delivery days and times.
• Must possess valid driver’s license.