The Chief Mission & Brand Advancement Officer (CMAO) is responsible for developing and executing strategies to advance the organization's philanthropic support and enhance brand awareness. This leader will oversee the implementation of all development and communication plans ensuring effective integration of all relevant disciplines. This role will lead efforts to communicate and advocate the YMCA's impact, values, and initiatives to diverse audiences, ensuring that the organization's vital work is recognized and supported within the community and beyond.
The CMAO will deepen the engagement of our staff and volunteers in philanthropy and marketing while further advancing the culture throughout the association. The CMAO will ensure a safe, inclusive and welcoming atmosphere that promotes a genuine sense of belonging for all.
Minimum Qualifications:
- Bachelor’s degree with a minimum of seven years of experience in professional fundraising, mission-driven marketing, brand strategy, community engagement, public relations, or a related field.
- Baseline certification in fundraising such as the CFRE (Certified Fund Raising Professional) is preferred.
- Experience in all aspects of fundraising, including annual campaigns, major gifts, grant writing, online giving, planned giving, special events, and capital campaigns preferred.
- Proven record of successfully achieving fundraising goals, tracking outcomes, and managing budgets with performance-based campaigns and special events.
- Demonstrated results of positive engagement and success with volunteers, corporate partners, foundations, and elected officials.
- A high level of interpersonal skills to effectively relate to and motivate volunteers and staff to achieve financial development goals and act as strong advocates.
- Knowledge and understanding of community resources and the ability to engage and partner these resources with the YMCA to meet strategic objectives.
- Excellent written, verbal, and presentation skills to inspire others to support the YMCA.
- Excellent relationship-building and interpersonal skills with a welcoming, enthusiastic presence, providing the ability to work effectively and collaboratively with a diverse team of individuals with different backgrounds, abilities, opinions, and perceptions to foster positive and inclusive outcomes.
- Strong computer skills with the ability to research and analyze data, and set annual fundraising and marketing plans that align with the budget.