Paid Media Manager

We are seeking an experienced and results-driven Paid Media Manager to join our team and oversee the day-to-day management of our Paid Media efforts across Paid Social & Paid Search. This position will report directly to Hello Cake’s SVP of Paid Media & Analytics. As the Paid Media Manager, you will be “hands-on keyboard” and responsible for managing Paid Social campaigns across Meta, TikTok, X/Twitter, etc. and Paid Search/Shopping campaigns on Google AdWords.

This role calls for an experienced and detail-oriented marketer who can manage multiple projects in a fast-paced and dynamic environment, and knows how to scale budgets appropriately across platforms. You will conduct A/B tests and experiments, optimize campaigns, analyze data, and implement initiatives that deliver measurable results.

Key Responsibilities

• Manage digital marketing campaigns end-to-end, inclusive of planning, execution, monitoring, and reporting across Paid Social & Paid Search channels
• Perform daily campaign activities such as bid management, budget allocation, pacing, forecasting, performance monitoring and optimization.
• Optimize campaign, audience, creative, budgets, and bids across multiple channels to target performance goals
• Continuously track and analyze campaign performance data to generate actionable insights, optimizations, and recommendations
• Identify and execute A/B test opportunities to continually improve efficiency and effectiveness
• Work closely with creative teams to develop compelling and effective ad creatives by identifying creative learnings and insights
• Manage, monitor, and adjust budgets for marketing channels, ensuring efficient spend and maximum ROI
• Collaborate with the marketing team and external media agency to align performance marketing initiatives with overall business goals
• Traffic ads across all Paid Social and Search media channels
• Work with Hello Cake’s Creative team to manage all creative assets and ensure ads are trafficked and go live within stated deadlines

Qualifications

• 4+ years experience in digital marketing with a minimum of 2 years of hands-on platform management running paid search (Google Ads) and paid social (Meta, TikTok, X/Twitter, Reddit, Snapchat, etc).
• Experience with the principles of creating an advertising campaign; composing audience targeting strategies, generating ad creative for testing, and optimizing for customer acquisition
• Proven direct response marketing experience, being able to demonstrate ways to optimize to achieve a balance between revenue and cost goals.
• Strong analytical skills with the ability to extract data and trending insights
• Excellent communication and project management skills
• Self-motivated; can learn quickly and work independently
• Extremely organized, systematic, and able to identify and address issues
• Punctual, can meet deadlines in a timely manner
• Experience working with a brand in a regulated industry is a plus as we face a lot of ad compliance issues with our digital marketing platforms.
• Based in Los Angeles and able to commute to the Hello Cake office 2x/week to work in-person

Skills

• Proficient in using tools like Google Ads, Facebook Ads Manager, TikTok Ads Manager, X/Twitter Ads Manager, Google Analytics, etc.
• Proficient in Google Sheets or Excel
• Strategic thinking with a results-driven mindset
• Strong attention to detail, organizational skills, and project management abilities
• Creative problem-solving skills
• Up-to-date with the latest trends and technologies in digital marketing
• Bachelor’s degree preferred
• Excellent communication skills, a go-getter attitude and willing to tackle any task

What We Value Most in our Team Members

• Initiative: When you see something that needs to be done, do it! No need to wait to be told to do so.
• Kindness: There’s no need to be cruel to get work done well and efficiently. A smile goes a tremendously long way in Cake’s book.
• Speed: Of course we like work done well, but we’d rather have you test, learn and rejigger into success than spend twice the amount of time to try to get something perfect the first go-around. Iteration is our friend.

Cake’s Brand Pillars

Here are the key tenants of the Cake brand that pop up in all that we do.

• Approachable: Great sex is not only meant for the select few. It’s our goal to put more fun sex within arm’s reach of all. That includes everything from the language we use to the price point we seek.
• Shame-free: This is not the seedy sex shop on the dimly lit corner. This is Cake where you can shop, ask questions, and buy guilt free.
• Curious: Our brand is as curious about sex as you are. We’re here to learn along with you and foster exploration.
• Healthy: Everything we do is with you in mind. That’s why we use the highest quality ingredients and provide you with the most helpful information to help you lead a sexually satisfying and healthy life.
• Inclusive: No matter who you are or how you like to play, we’re here for you. At Cake, our goal is to be representative of love of all kinds at all times.

Our benefits package includes:

• Health, dental, and vision insurance 100% employer covered
• 401k with Company Match
• Salary: $90,000-$100,000 (based on experience)
• 13 company holidays
• 14 days of additional paid time off
• 10 days of sick leave

In-Office Schedule

• Los Angeles-based office
• Hybrid schedule, in-office Tuesday and Wednesday weekly
• Office is located in North Hollywood