As our Sr. Manager Marketing, you will be devising and executing a data-driven, non-performance marketing growth strategy for Junglee Rummy, focusing on unpaid digital acquisition channels like referrals, SEO, and content marketing. The role involves collaborating with product, marketing, and analytics teams to optimize the acquisition funnel through A/B testing, consumer research, and creative partnerships to drive user growth and explore innovative acquisition methods.
Responsibilities:
- Devise and execute a data-led user growth strategy (non-performance marketing-led) for Junglee Rummy.
- Devise strategies to scale beyond the usual and broaden the top of the funnel using unpaid digital acquisition channels (like referral programs, social sharing, product marketing, migration journeys – cross-sell, SEO/ASO, content marketing, and more).
- Work closely with product and performance marketing teams to optimize the top of the funnel – improve the acquisition funnel through multiple product A/B tests and conversion journey experiments.
- Undertake consumer research to identify user needs and current friction points and come up with analysis or consumer understanding-backed ideas to unlock growth.
- Work with data and analytics teams to implement best measurement frameworks, mine deeper insights and run A/B and multivariate tests to iterate into new ideas.
- Partner with creative team and brand marketing to churn out new content/creatives.
- Build fresh Acquisition sources by challenging the status quo and envisaging a spectrum of possibilities beyond plain vanilla optimization.
Requirements:
- At least 5 years of experience in B2C mobile app acquisition marketing; RMG experience would be an added plus.
- Should have worked with cross-functional teams including product/BI/design/content/brand teams.
- Very strong with data/insight generation, fluent with MS Excel.
- Structured problem-solving with on-the-feet thinking.
- Good communication/presentation skills, verbal and written.
- Should be good with stakeholder management.
- Tier 1 institute MBA preferred.
- Should have attention to detail, a high bias for action, and give importance to rigor; should be agile.
Leadership Skills:
- Strong Communication Skills: Effective communication skills and the ability to clearly articulate goals/objectives and provide constructive feedback.
- Problem-solving and Decision-making Skills: Ability to identify challenges, analyze situations, and come up with creative and practical solutions.
- Team Management, Motivation, and Employee Development: Ability to lead, motivate, and develop team members, fostering a healthy and productive work environment.
- Strategic Thinking, Innovation, and Creativity: Ability to think critically and strategically and develop our capabilities to match hyper-growth and organizational goals.
- Emotional Intelligence: Should be empathetic while interacting with various sets of user groups.
- Accountability and Responsibility: Should take ownership of work, meet deadlines, and hold themselves accountable for results.
- Integrity and Ethics: Should believe in doing the right thing even in challenging situations.
- Resilience: Should have a positive mindset with the ability to stay optimistic even in tough circumstances.
About Junglee Games:
Junglee Games is a leader in the skill-gaming space, with more than 100 million users. Founded in San Francisco in 2012, and part of the $30 Bn Flutter Entertainment Group, Junglee Games is the fastest-growing skill-gaming company in the world.
Our mission is to build entertainment for millions of people around the world and connect people through high-quality games. The games are available on multiple platforms, including web browsers, Android, and iOS devices.
Junglee is not just a gaming business - it is a blend of data science, innovation, cutting-edge technology, and a values-driven culture that creates the next set of conscious leaders. Junglee Games is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.
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