Marketing Sales - Retail Media - Hybrid

Job Description

Duties and Responsibilities:

• Generate revenue and strive to exceed target quota
• Utilize existing networks & intelligence tools to identify & contact prospective brand and agency contacts
• Offer smart client research, trends & ideas (i.e. valid business reasons) to drive interest & cultivate relationships
• Dissect each brand organization to uncover different rivers of funding (shopper marketing, brand, ecommerce, national media agency) with the intent to simultaneously unlock and elevate each relationship
• Own a room (even virtually) - present dynamically and instill confidence to challenge our clients in a kind, smart and creative way to ensure we are doing what is best for both businesses long-term
• Analyze campaign performance statistics and recommend performance enhancements
• Collaborate with internal teams (account management, ad operations, creative, analytics, development) to ensure a seamless experience for both the retailer & suppliers
• Communicate with retailer teams (Category Managers & Vendor Marketing) regarding "VIP" account outreach, pipeline, messaging + SKU prioritization, URL confirmation, etc.
• Track outreach & sales activity pipeline using CRM tool, HubSpot

About you:

We are looking for an Account Executive who has the following skills, knowledge, and experience:

• Working knowledge of retail, eCommerce and digital monetization programs as well as Ad Tech Industry knowledge
• Strong leadership qualities - trust, loyalty, empathy, forward thinking, self-starter
• Strong organization skills - proving the ability to prioritize to ensure deadlines are met
• Ability to problem solve focused on being solution oriented
• Excellent interpersonal communication skills
• Solution oriented mindset
• Proven thought leader in strategic planning and operational efficiencies
• Efficient time management skills - able to sustain timeline management and campaign deliverables
• Experience in various CRM, Sales Intelligence and Ad Server platforms and/or the ability and willingness to learn quickly
• Ability to work in a team environment
• Proficient in Google suite products

Qualifications:

• 2+ years' experience in advertising, media sales and/or business development
• Strong understanding of CPG environment either through direct sales experience or similar exposure
• Comfortable with DSP, DMP, PMP terminology & discussion
• BA/BS degree in marketing, business or related field
• Post COVID travel required to Brands/Agency offices

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