Regional Account Manager

Reporting to the Sr. Director, Safeway Albertsons, your main priority is selling and implementing our strategy and programs with a set group of Regions, Divisions, or Banners of a specific national chain. Main responsibilities include: overseeing regional key account volume quotas, spending budgets and results (Distribution, Price, Promotion, and Quality Points of Distribution (QPOD) within chain); developing productive business relationships with assigned accounts; and developing solutions that resonate with customer needs while achieving our goals. You must also align all regional programming or promotional activity with the overarching chain strategy and Joint Business Plan outlined by the Head of the account.

All the responsibilities we'll trust you with:

MANAGEMENT AND DEVELOPMENT OF REGIONS/BANNERS/DIVISIONS OF NATIONAL ACCOUNT

1. Shelf/Distribution: Implement distribution on priority packages following HQSG (Headquarter Sales Group) recommendations. Ensure all regional/divisional/banner schematics reflect our standards and chain HQ directives relative to flow and package mix.
2. Price: Sell our Optimum Price program by using best practices and available tools. Customize presentations to better appeal to customer’s needs. Recommend account prices aligned with national RBNA standards and target price ranges.
3. Promotion: Develop annual promotion schedule following chain HQ goals. Creatively sell Red Bull standards and price points in a way that resonates with the customer’s needs. Ensure all promotions are accompanied by POS and incremental displays.
4. Quality Points of Distribution (QPOD): Customize sales pitch to achieve account goals while driving permanent displays. Evaluate Return on Investment before recommending specific POS or customized solutions. Implement displays following HQSG channel guidelines.

MANAGEMENT AND DEVELOPMENT OF LOCAL RELATIONSHIPS

1. Establish ‘Wiring Model’ that ensures communication with all regional chain decision makers.
2. Participate in activities to build relationships and ‘wire’ at the regional/division/banner level at assigned chains.
3. Establish necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the regions.

BUDGETS/ANNUAL PLANNING

1. Ensure Region/Division/Banner compliance with annual Customer Marketing Agreements from chain HQ for all designated sectors.
2. Manage T&E spending to assigned budget.

BUSINESS ANALYSIS

1. Work with Head of account to evaluate return on investment with regards to all regional/divisional/banner level programming and promotions.
2. Work with Category Management Team to evaluate return on investment with regards to ‘pay-for-space’ agreements and communicates insights to HQSG.
3. Perform post-promotion analysis following all programs to evaluate promotional effectiveness.
4. Pursue business relationships that result in Red Bull obtaining relevant data (retailer scan data, basket analysis data) that moves future strategy and better understanding of consumer purchase patterns.
5. Analyze thoroughly their business/customers sales to define priorities and focus.

BUSINESS REVIEWS AND RELATIONSHIPS

1. Conduct quarterly business reviews to update all partners on business, channel competition, and opportunities.
2. Provide Energy Insights that inspire change in promotion, price, or display practices.
3. Participate in activities to build relationships and ‘wire’ accounts beyond buyer level.

Your areas of knowledge and expertise that matter most for this role:

• 6+ years of Sales and Key Account experience in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods) industries or within a Direct Store Delivery (DSD) operation.
• Experience in chains across multiple channels.
• Experience using internal and external data sources (i.e. IRI).
• Negotiation experience.
• Bachelor’s degree or equivalent work experience in lieu of degree.
• Must be fluent in English, additional language skills an advantage.

Our current Benefits include:

Comprehensive Medical, Dental, and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement.

(Benefits listed may vary depending on the nature of your employment and work location)

Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.