Director, QuickBooks Global Brand Marketing

Overview:

Intuit is a global platform company that is on a mission to power prosperity around the world for consumers, small businesses and the self-employed. Across our four leading brands – Turbo Tax, Credit Karma, QuickBooks, and Mailchimp – Intuit serves over 100M customers and is one of the few companies in the world to have both a thriving consumer and small business ecosystem. Intuit is known for its innovation track record, customer centricity, and its consistent recognition as a top place to work.

GBSG vision is to be the connected E2E platform that small and medium-sized businesses rely on every day to run and grow their business---delivering 2x revenue and 2x profitability. We are focused on solving our customers’ toughest problems from getting customers and getting paid, to paying workers, accessing advice, and being compliant and organized.

Reporting to the VP, QuickBooks Global Brand and Integrated Marcom, the Director, QuickBooks Global Brand Marketing will lead all aspects of brand development and brand communications for the QuickBooks brand globally, as well as inform and further the Intuit-level platform brand strategy. You will set the strategy and create the experiences that inspire our customers, employees and the communities we serve with our mission of ensuring every small business has the opportunity to thrive, and our brand promise of powering growth for small businesses regardless their size and tenure.

Responsibilities:

• Brand Development: Strategy, development and implementation of positioning, architecture, taxonomy, visual identity, brand equity and health measurement, etc.
• Brand Communications: Strategy, development and cross-functional execution of full funnel campaigns, activations, partnerships, foundational assets, etc.
• Go to Market: Partner across agencies and internal teams to develop and deliver high impact campaigns that drive both strategic and business outcomes
• Agency Management: Own the relationship with the agency of record, and manage the interagency team for optimal results
• Brand Capability & Stewardship: Partner across markets, channels and customer touchpoints to build a world class brand capability, that is felt and perpetuated across the entire company, and results in a promise made and kept throughout the entire customer journey
• Growth: Partner with markets in the development of annual revenue growth plans
• Budget: Set and manage the budget; own goal-setting and measurement
• Advocacy: Budgets, resources and capabilities needed to establish a world class brand organization

Qualifications:

Experience

• Demonstrable track record of successfully driving brand repositioning with measurable business impact
• Demonstrable track record of high impact, culturally relevant creative with measurable business outcomes
• Demonstrable track record of high impact campaigns on time, in full, on brief and within budget
• Track record of growing brand investment over time, based on business results
• Brand architecture and visual identity system acumen
• Experience working in matrixed organizations e.g. integrating full funnel campaigns cross-functionally, implementing brand strategies cross-functionally and into product experience
• Experience working in a portfolio brand, platform brand or branded house environment is a plus; experience going through a transformation from a house of brands to a portfolio brand, a platform brand or branded house, a major plus

Leadership

• Strategic, data driven, and analytical thinker
• Driven towards execution and delivering results
• Business acumen, that shows up both in the measurement of creative and campaign effectiveness and in brand and campaign strategy based on business priorities and shared business outcome goals
• Exceptional creative and cultural instincts with a natural curiosity for developing insights and messaging that helps inspire great work
• Team and capability builder, talent magnet, force multiplier
• Excellent cross-functional partner, relationship builder, facilitator, and influencer
• Excellent executive communications skills (verbal, written, visual)