Role overview
Are you a visionary with a camera and a storyteller at heart? ThreadBeast is seeking an Art Director of Social Content who will be the driving force behind our visual storytelling on social media. You'll collaborate closely with our creative and marketing teams to craft social-first concepts and bring them to life. From seasonal campaigns and style guides to e-commerce narratives and episodic content, you'll shape the look and feel of ThreadBeast across all social channels, as we look to redefine our brand's essence while pushing creative boundaries.
Who you are
- A Creative Visionary : You have an impeccable eye for detail and composition, and you're not afraid to roll up your sleeves to make things happen.
- A Storyteller in Beats : You think in terms of rhythm and narrative flow, crafting stories that captivate and engage.
- A Process Fanatic : You believe that a solid process is the key to unlocking creative potential and solving challenges.
- A Proud Creator : Your video and photography portfolio doesn't just showcase your work—it tells a story you're eager to share with the world.
In this role, you will
- Creative Conceptualization: You will shape the initial creative concepts for each seasonal collection and the story we want to tell. Working closely with the Growth Director, Product Development team, founders, and marketing team members, you'll brainstorm ideas and develop innovative approaches to resonate with our target audience.
- Briefing and Look Development: Collaborating with various stakeholders, you will craft detailed briefs outlining each project's vision. Additionally, you'll contribute to the creation of social concepts, ensuring that they align with ThreadBeasts's aesthetic while pushing creative boundaries.
- Shoot Production: From organizing shoots in-studio to coordinating external locations with the team, you'll oversee the production process from start to finish. This involves managing logistics, directing talent, and ensuring that the final output meets the desired quality and creativity standards.
- Social-First Approach: Working closely with the marketing leads, you'll develop concepts tailored specifically for social media platforms. Your focus will be on creating content that resonates with online audiences and maintaining brand consistency across all channels.
- Seasonal Campaigns: You'll lead the development of social-first content for seasonal campaigns, leveraging your creativity to capture the essence of each brand we partner with and our drops to engage our target audience effectively.
- Episodic Content and E-commerce Storytelling: In addition to traditional campaigns, you'll spearhead the creation of episodic content, such as the "Women Crush Wednesday" series. This involves storytelling through e-commerce channels, creating immersive experiences that drive engagement and sales.
Three-Month Expectations
- Establish a Signature Visual Style
- Craft and implement a unique visual aesthetic for ThreadBeast's social media channels that captivates and resonates with our audience.
- Create Engaging Content Series
- Develop photo and video franchises for Instagram, TikTok, and other emerging platforms, delivering content that tells compelling stories and highlights our brand ethos.
- Hands-On Production
- Own the entire production process—from concept to shooting to editing—for social-first content, showcasing your ability to bring ideas to life with creativity and flair.
- Collaborate with Creators
- Recruit and partner with content creators, athletes, photographers, and influencers to enrich our social content and expand our creative horizons.
- Optimize for Impact
- Monitor engagement metrics, feedback, and audience sentiment to refine content strategies, ensuring our visuals not only look incredible but also drive growth and interaction.
Six+ Month Expectations
- Build and Lead a Creative Team
- Assemble and mentor an internal video production team, fostering a collaborative environment where creativity thrives and ambitious ideas become reality.
- Define Our Visual World
- Create a clear and consistent visual identity across all social platforms, making ThreadBeast's content instantly recognizable and setting us apart in the industry.
- Strategic Campaign Collaboration
- Work closely with marketing and product teams to amplify product launches and seasonal campaigns through impactful video content that leaves a lasting impression.
- Advance Content Planning
- Ensure the social content calendar is strategically planned out at least two months in advance, aligning with broader company goals and marketing initiatives.
- Innovate and Evolve
- Continuously explore new content formats, platforms, and storytelling methods to push the boundaries of what's possible and keep the brand at the forefront of digital media.
- Elevate Brand Presence
- Leverage your creative vision to make a significant impact on ThreadBeast's market presence, enhancing our storytelling and establishing us as a leader in visual content.
Qualifications
- You have a strong creative vision with a keen eye for visual aesthetics, and storytelling is at the core of everything you do.
- Expertise in Adobe Creative Suite or similar tools is second nature to you.
- Excellent at communication and thrive when working as part of a dynamic team.
- You excel in fast-paced, deadline-driven environments and view them as opportunities to innovate.
- 5+ years of in-house experience creating and strategizing social media content for a brand.
- Demonstrated ability to produce high-quality video content from concept to completion.
- Hands-on experience managing and directing shoots on set.
- Deep knowledge of current trends in fashion, lifestyle, and digital marketing.
- Strong understanding of cinematography, lighting, sound, and post-production processes.
About ThreadBeast
ThreadBeast is a leading streetwear subscription e-commerce company in the fashion industry, offering a personalized and seamless shopping experience for the latest styles and trends. Our team is made up of passionate, creative, and driven individuals dedicated to delivering the best products and services to our customers. We value diversity, inclusivity, and our team members' unique perspectives and experiences.
What we offer
- Opportunity to build and shape an internal video production team from the ground up
- Collaborative and innovative work environment
- Competitive salary and benefits package
- Chance to make a significant impact on the brand's visual storytelling and market presence
The base salary range for this position is $75,000-$130,000 per year which represents the current range for the base salary for this exempt position. Please note that actual salaries will vary based on factors including but not limited to location, experience, and performance. As such, on occasion and when applicable, there is the possibility that the final, agreed-upon base salary may be outside of the upper end of the range. Please also note the range listed is just one component of the company’s total rewards package for exempt employees. Other rewards may include performance bonuses, a PTO policy, and many other progressive benefits.
Join us at ThreadBeast and be the architect of our visual narrative. If you're ready to take the lead and create content that resonates and inspires, we'd love to see what you can do.