Marketing Digital Program Manager

Marketing Digital Program Manager
ID
2024-5182
Department
Marketing
Position Type
Regular
Location
US-MN-Eagan
Job Overview

As a Marketing Digital Program Manager , you will own and manage Infinity from Marvin's digital experience, while collaborating with leadership in defining the overall strategic direction. This is an outstanding position, offering a blend of strategic ownership and day-to-day tactical execution. You will bring a strong ability to build effective working relationships with partners and internal teams.

Highlights of your role

Collaborate with marketing leadership and team to develop a short and long term digital strategy.
• Implement strategies to improve the Infinity lead generation program; strive to increase conversion rates.
• Track and nurture customers through purchase cycle to drive increased sales appointments for dealer partners.
• Build and implement all SEO/SEM, paid social media, search, display advertising, and email campaigns
• Apply vital programs to support marketing strategies, such as: Salesforce, Google Analytics, reporting, and content management systems.
• Build effective relationships with vendors and regularly seek their input into day-to-day operations.
• Strategize and develop new content, wireframes, and SEO for all new webpages, blogs, project spotlights, videos.
• Manage marketing email communications to partners and potential leads (newsletters, email journeys, sales communications).
• Contribute and collaborate on UX strategy with internal partners
• Maintain, update, and optimize website to promote Infinity brand and products in collaboration with dealer partners; ensure website content aligns with Infinity brand values and standards.
• Critically analyze and leverage performance data to measure and optimize campaign and channel performance; share trends, insights, and recommendations to leadership.
• Stay updated with the latest digital marketing tools, trends, and standard methodologies.
• Drive and help complete the creation of engaging content for search, social media, and advertising programs to boost brand visibility and interaction.
• Collaborate with Infinity Marketing team and leadership to identify objectives and projects for content, messaging, and outreach.
• Build effective relationships and collaborates with internal team, dealer partners, and outside vendors.
• Meets planned project budgets and deadlines.
• Contributes to marketing projects as needed to support business objectives.

You're a good fit if you have (or if you can)

• Ability to travel on occasion (approximately 5%).
• Excellent analytical skills and the ability to interpret data to drive decision-making.
• Familiarity with website metrics
• Skilled problem solver with a strategic approach; demonstrates strong project management abilities to tackle complex projects.
• Continuous improvement mentality, with a willingness to test and learn.

Also want to make sure you have

• Bachelor's degree in marketing or related field required.
• At least 5+ years of proven experience and demonstrated success in digital lead generation, SEO/SEM, paid social marketing, and website optimization.
• Experience using Salesforce or other CRM software.
• Proficiency in using digital marketing tools and platforms.
• Experience working with content management systems.
• Experience engaging with UX function

We invite you to See Yourself at Marvin

From people to products, Marvin is committed to creating better ways of living. When you join this family-owned and -led window and door company, you belong to a community full of opportunities.You also belong to one of America's Top 20 Large Employers of 2024 , according to an exclusive ranking by Forbes Magazine.

For more than 100 years, we've been designing, building, and engineering premier products. Today, in our 16 locations across North America, we manufacture Marvin's portfolio of products, which includes Infinity Replacement Windows, TruStile Doors, and Marvin Coastline brands.

Together, we live our values and enjoy a culture that feels like home. Our better living approach to benefits supports you at work and beyond. From day one, you receive health insurance, paid holidays, paid parental leave, a 401(k) retirement savings match and more! A few unique offerings include:

• $300 annual wellbeing account to spend on whatever makes you happy + healthy
• Better Living Day! (a paid day off to go have some fun)
• $$ Annual profit sharing - get rewarded for the role everyone plays in making Marvin a success
• Giving at Marvin - join coordinated volunteer opportunities
• Brighter Days Fund - financial support thanks to your colleagues and the Marvin family should you suffer a personal hardship

When you belong to the Marvin team, it's all part of the package. Apply today!

Marvin is an Equal Opportunity Employer

This job posting is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities of the employee. Accommodation may be made to enable an individual with a disability to perform the essential functions of the position. Any employment offer depends on completing a background check and drug screen to company standards.