Global Marketing Manager USA

Company Description
We are SGS - the world's leading testing, inspection and certification company. We are recognized as the global benchmark for sustainability, quality and integrity. Our 99,600 employees operate a network of 2,600 offices and laboratories, working together to enable a better, safer and more interconnected world.
Job Description
The Global Marketing Manager will lead and execute global marketing strategies with a primary focus on the USA, a key market for business growth. This role is responsible for developing and implementing multi-channel marketing initiatives that enhance brand visibility, drive engagement, and support business objectives globally. A critical focus is leading the company's global digital and SEO strategy, ensuring cohesive execution across regions, while tailoring campaigns to meet USA-specific market needs.
Key Responsibilities:

1. Develop and Execute Global Marketing Strategies

• Lead integrated marketing campaigns across multiple channels (digital, social, events, PR) to support both global and regional business goals.
• Oversee the global SEO and digital marketing strategy, ensuring strong alignment with global objectives and consistent implementation across regions.
• Drive the development of digital content marketing, with a focus on SEO optimization, to increase organic growth and brand awareness globally.

1. Brand Management and Positioning

• Collaborate with HQ and Global Marketing Coordinators to co-create global marketing toolboxes, including the Global SEO Toolbox, ensuring materials align with the company's brand strategy.
• Adapt global toolboxes and campaign materials to reflect local market trends and customer expectations in the USA.
• Ensure all campaigns and materials align with the company's global brand identity and messaging.

1. Event Management & Sponsorships

• Develop and execute strategic participation plans for USA-based events, conferences, trade shows, and sponsorships, aligned with global and regional business objectives.
• Oversee planning and execution of key events, ensuring strong brand presence and engagement.

1. Performance Tracking and Reporting

• Analyze and track the performance of marketing activities, focusing on SEO performance across all regions, and reporting on KPIs like ROI, lead generation, and conversions.
• Provide regular insights and refine SEO and digital strategies based on data-driven insights from the USA and other regions.
• Report regularly to senior leadership on the impact of marketing initiatives, including revenue, brand equity, and growth in brand awareness.

1. Stakeholder Management and Collaboration

• Build strong relationships with HQ and regional marketing teams, aligning on objectives and ensuring global campaigns are executed seamlessly.
• Serve as the primary point of contact for all USA marketing activities, ensuring alignment with global strategies while adapting initiatives for local relevance.
• Manage external partners, agencies, and vendors to drive the execution of high-quality marketing initiatives across multiple channels.

Qualifications

• Education: Bachelor's degree in Communications, Public Relations, Marketing, or a related field.
• Experience:
• 5+ years of marketing experience with a strong track record of leading marketing strategies, preferably in a global company;
• Consolidated experience in SEO and digital marketing strategy development and execution, on a global and local scale;
• Proven success in managing marketing efforts in the USA, with experience driving brand awareness, customer acquisition, and revenue growth;
• Experience with multi-channel marketing campaigns, digital marketing, SEO events, and market adaptation.

REQUIRED SKILLS

• Strategic Leadership: Ability develop and lead high-impact marketing initiatives that align with business goals;
• SEO Expertise: Proficient in the technical, analytical and creative skills needed to be successful and experience using SEO tools such as spyfu.com, ahrefs.com, Google Trends, etc;
• Brand Management: Strong knowledge of brand positioning and the ability to adapt global strategies to local markets.
• Marketing Expertise: Experience across various marketing channels, including digital, social media, events, and public relations.
• Data-Driven Mindset: Strong analytical skills, with the ability to track performance metrics and optimize campaigns for better outcomes.
• Communication and Collaboration: Excellent verbal and written communication skills
• Adaptability: Ability to work in a fast-paced, global environment and adapt strategies to align with evolving market dynamics.
• USA Market Expertise: Deep understanding of the USA market, including trends, consumer behavior, and competitive landscape.

Additional Information
Working conditions: Hybrid working model
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