POSITION SUMMARY
Do you have experience growing and scaling a Marketing Agency that generated growth and results for your clients?
We are looking for an experienced marketing agency expert to run our Marketing Services team. The Vice President is responsible for the strategy and development of Cardone Ventures’ marketing agency that services our client’s businesses in the SMB space across a variety of industries. The role requires a high level of experience and understanding across all marketing functions (both digital and traditional). This individual will oversee the development of marketing deliverables for our clients across a variety of industries. Previous experience building and scaling a successful marketing agency is required for this role.
As the VP, you will hire and develop a high performing team of data-driven marketers that will drive growth within our client’s businesses. Candidates must have extensive marketing experience, the ability to work cross-collaboratively between client-facing service departments and have the ability to make decisions under pressure.
OBJECTIVES
- Create a team and service that delivers new, qualified leads to our clients
- Make strategic assessments and client services available on media, design, copy, search engine, email marketing, social media, and paid search capabilities
- Oversee the creation of compelling marketing campaigns, from concept to execution, that drive brand awareness and engagement for our clients
- Lead the 10X MS team to hit established targets for new clients, and retain clients by driving results for their marketing efforts
- Manage and optimize the use of marketing technologies and platforms to enhance campaign effectiveness and measurement
- Set and manage the marketing budget, ensuring efficient allocation of resources to achieve maximum impact.
- Establish client marketing metrics to track the success of marketing efforts and provide regular reporting to stakeholders.
- Test, report, optimize and analyze services performance to identify key levers and opportunities for marketing strategy improvements
- Develop and implement client marketing plans that maximize team capacity, program return on investment and client satisfaction to drive retention
- Oversee the preparation, interpretation and presentation of relevant analytic findings to key stakeholders
- Oversee quality control and assurance processes to ensure client deliverables are free of errors
- Make recommendations on department development, key investments, and innovations necessary within marketing services to executive team to maintain a competitive advantage against our competitors
- Develop subject matter expertise on industry-specific competitive landscapes, value propositioning, and industry trends for the broader organization
- Develop and adhere to complex marketing budgets
- Oversee marketing vendor relationships to ensure there is streamlined communication across all teams to deliver quality services/products to clients
- Conduct WE Leadership responsibilities including managing time off, conducting bi-weekly 1:1s, documenting disciplinary issues, managing incentive compensation payout, and conducting performance reviews
COMPETENCIES
- Exceptional marketing and sales strategy or planning experience with business vision and ability to link marketing strategy and results to business and financial goals
- Demonstrated experience in developing and implementing integrated marketing strategies across multiple channels (digital, traditional, social media, etc.).
- Strong understanding of marketing technologies, automation tools, and data analytics platforms.
- Ability to collaborate with executives of the core business and brand creative team to guide and unify the creative direction of the Marketing agency
- Understanding of how to successfully grow and scale a marketing agency, with insight to potential breakpoints and how to overcome them
- Ability to craft a value proposition to clients for the marketing services
- Demonstrated experience successfully leading a team of creatives
- Understanding of current and emerging trends in digital marketing, mobile marketing, and automation
- Ability to negotiate with strategic vendors in order to obtain favorable pricing
- Understanding of digital, traditional, social media and strategic marketing opportunities
EDUCATION AND EXPERIENCE
- Experience building and running a successful marketing agency
- 10 years’ leadership experience in marketing, sales and management
COMMITMENT TO DIVERSITY
As an equal opportunity employer committed to meeting the needs of a multigenerational and multicultural workforce, Cardone Ventures recognizes that a diverse staff, reflective of our community, is an integral and welcome part of a successful and ethical business. We hire local talent at all levels regardless of race, color, religion, age, national origin, gender, gender identity, sexual orientation or disability, and actively foster inclusion in all forms both within our company and across interactions with clients, candidates and partners.
If this position caught your eye, send us your resume! For best consideration, include the job title and source where you found this position in the subject line of your email to . Already a Cardone Ventures candidate? Please connect directly with your recruiter to discuss this opportunity.
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