Maxime’s is the newest opening from the club owner and entrepreneur Robin Birley; owner of prestigious private member’s clubs 5 Hertford Street and Oswald’s in London.
Opening in the early 2025, Maxime’s is located on Madison Avenue, New York on the site of the former Westbury Hotel and will continue the long-established Birley family legacy of providing an exceptional private club experience for our members and guests.
Maxime’s mission is to deliver excellence in standards, consistently delivered with honest hospitality, in a natural uncompromising way. Exhibiting passion for what we do, within the values of who we are. Inward looking rather than outward projecting. A club of comfort and discretion, where members’ needs are met with personality and humility. An environment of stimulating décor, celebrating outstanding food and extraordinary wine. Our members will feel that they are in a private house, being looked after with the utmost care and professionalism by friendly and attentive staff.
The CRM Director leads the Membership team to collate, analyze and report on all actionable membership data insights, ultimately helping to shape business decision making, and create strategies to improve member (customer) experiences leading to greater member satisfaction and loyalty.
ESSENTIAL DUTIES & RESPONSIBILITIES
Service and Hospitality
- Be the first point of contact for the senior leadership team in regard to CRM and membership.
- Champion a hospitality approach to the CRM implementation across the business.
- Bring experience of high-end luxury working environments to the team and the role.
Operations
- Develop and implement approved strategies that enhance member retention, engagement, and loyalty.
- Initiate processes and systems within the CRM remit that foster positive member relations.
- Lead multi-functional collaboration to gain deeper understanding of the operational influences on member experiences and vice versa.
- Develop and maintain a deep understanding of the club’s membership base, by membership type / category.
- Collaborate with the Operation team to learn, record and report on Member preferences, insights, utilization and seasonality, further detailed below.
- Collaborate with all departmental teams to appropriately manage complaints from members, neighbors or guests.
Business & Financial
- Develop and implement a comprehensive CRM strategy that, once approved, drives retention, engagement, and growth across all departments within the club.
- Utilize behavioral data and predictive analytics to design and fine-tune member journeys/ visits/ experiences ensuring timely and relevant communications to all relevant departments.
- Analyze data to uncover trends, behaviors, and segmentation opportunities, refining targeting and boosting sales/ cover performance.
- Monitor retention metrics and implement improvements based on data insights.
- Review data on member usage across outlets and develop strategies for improving this, where applicable.
- Ensure member data is collated, organized and centralized in both reservations platform and lead CRM system.
- Develop departmental reporting including finance and budgeting.
Leadership & Team Management
- Structure the Membership and CRM team(s) in readiness for the pre- and post- opening phases for the club.
- Serves as a proactive and positive team leader; motivating the team to deliver efficient and comprehensive member services.
Candidates can expect:
- Professional work collaboration with experts in the food and hospitality field.
- Opportunity to work with exceptional products and in unique environments.
- To be part of a growing team and regularly engage together in cross-company dialogue and exchange.
COMPENSATION AND BENEFITS
- Comprehensive benefits plan, including medical, dental, vision and life insurance.
- Generous paid time off programs (vacation and personal days).
- 401k retirement savings plan with company match.
- Pre-tax commuter benefits.
- Work life and wellness benefit platform.
- Discount program offering Retail, Restaurants & Activities discounts.
- Freshly prepared Staff Meal whilst on duty.
- Uniform and dry cleaning provided.
- & more!
POSITION REQUIREMENTS:
- Proven track record in CRM Management, ideally within a premium or luxury retail environment.
- Ability to craft and execute data-driven CRM strategies.
- Experience working with a VIP client base.
- Ability to build effective relationships and communicate across a variety of nuanced relationship dynamics, adapting to diverse audiences.
- Strong technical and creative skills.
- Eloquent communicator.
- Experience managing a team.
PHYSICAL DEMANDS AND WORK ENVIRONMENT
- Ability to be flexible with job demands and open-minded when being asked to complete tasks.
- Ability to operate with grace under pressure.
- Ability to work varied hours/days as business dictates.
Maxime’s is proud to be an Equal Opportunity Employer. We do not discriminate on the basis of race, color, creed, religion, gender (including gender identity and expression), sexual orientation, marital status, pregnancy, childbirth or related condition, sexual and reproductive health decisions, ancestry, national origin, citizenship, age, disability, military or veteran status, genetic information or predisposing genetic characteristic, status as a victim of domestic violence, sexual violence, or stalking, or any other legally protected status.
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