Marketing Project & Communications Manager

Year Round
WORK AND PLAY IN THE MOUNTAINS
Join our team of big mountain adventurers at the largest ski resort in Washington! Here at Crystal, it's more than our work. It's our passion for the guest experience, the outdoors, and the community that bring us together at the end of the tree-lined road. We come from near and far to be up on the mountain because it's an experience you just don't get anywhere else. Events are always on the calendar and friends are always down to play. Work in the beautiful National Forest, neighboring Mt. Rainier, as a premier Ikon Pass destination with a whole lot of stoke to share.
JUST LIKE THE TREES, WE ARE GROWING! Apply today to grow your mountain roots with us- whether you are looking to escape the city, expand your skills, or progress in the ski industry, we have a variety of roles for hard-working and enthusiastic team-players. Find your line, join our team!
BIG PEAKS, BIGGER PERKS
Employee perks:

• Free Alterra season pass (unlimited, direct to lift at all Alterra resorts)
• + Free Alterra season pass for spouse and dependents 25 & under
• 50% off window ticket price at IKON partner resorts
• Free access to Alterra Mountain destinations during time off
• Free ski-referral letters for employees to use at other mountain resorts during time off
• Discounted friends & family day-ski vouchers (Up to 85% off)
• Discounts on Ski & Snowboard Lessons
• Discounts on Ski & Snowboard Rentals
• Discounts on Gear Tune-Ups
• Discounts on Food & Beverage
• Discounts at Crystal Mountain Retail shops
• Free Crystal branded swag
• Pro deals on gear with 100s of brands
• Discount Marketplace
• Deals on accessories, auto, electronics, entertainment, fitness, food, home, pet supplies, travel, and more
• Employee-only Night Skiing events
• Employee Housing Available for eligible positions
• Accrued paid time off for eligible positions
• Group health insurance for eligible positions
• 401K benefit and generous match with immediate vesting for all staff members over 18
• Opportunities for growth, advancement, and year-round employment

JOB DESCRIPTION
Position Title : Marketing Project and Communications Manager
Business Unit or Department: Marketing & Sales
Position Reports to: Vice President of Marketing & Sales
EEOC Classification: Full-Time, Year-Round, Exempt
# of Direct Reports: 1 to 2 (Seasonal Snow Reporter/Communications Specialist and full year Communication Specialist)
# of Indirect Reports: 0
Salary Range: $79,000 - $89,000
Date of last Review: Oct. 7, 2024
Crystal Mountain is the Pacific North West's premier destination for skiers, snowboarders, and summer adventurers. We are part of Alterra Mountain Company which consists of some of the world's most aspirational brands.
A career with Crystal Mountain is more than what you do today; it's being part of creating a community rooted in the spirit of the mountains, united by a passion for adventure, and celebrating the legendary adventures and enduring memories that mountains bring to everyone.
Crystal Mountain delivers best in class service and adventures worthy of our extraordinary terrain and beauty.
We are here to shape the future of mountain adventure.
We Embrace Empowerment
We Honor Authenticity
We Cultivate Collaboration
We Prioritize Purpose
POSITION SUMMARY
The Communications and Project Manager role is comprised of two essential roles. The communications side of this position is a strong voice that builds and reinforces Crystal's core brand, utilizing both written and verbal skills to support the Sales and Marketing Business Unit as well as all departments and the senior leadership team at Crystal. This position will manage the internal and external communication channels for the resort by building communications plans, writing company announcements for the COO and Senior Leadership team, and overseeing the Snow Reporters and Communications Specialists. The Communications and Project Manager will also be responsible for delivering the PR strategy, including writing press releases and managing earned media relationships as well as guiding social media and all communications across Crytal's owned channels (website, blog, etc.) through direct project work and management of direct reports.
The project manager side of this role is a strategic, detail-oriented, self-motivated individual, and has the ability to look at a task, project, or goal from a big-picture approach without losing sight of the fine details. This role works with the VP of Marketing and Sales to prioritize projects across the resort, break them down into deliverables and make sure cross functional team members are delivering their respective deliverables on-time. This role will be a mega meeting scheduler, set and lead efficient agendas, master note taking and follow-up.
ESSENTIAL DUTIES
General:

• Work in support of brand, marketing operations, digital marketing, sales, and events/partnerships strategies and initiatives and assist in setting short-term and long-term goals and priorities within the department.

• Organize and/or attend stakeholder meetings to develop and maintain strategic launches, product development, etc.

• Manage and develop Communications Specialist and Seasonal Snow Reporter to respective job descriptions, daily deliverables and development plans.

• Delegate tasks to, coach and mentor Communications Specialist and Seasonal Snow Reporter to deliver Communications deliverables; including daily snow and weather report

• Collaborate through a dotted line reporting structure to Sr. Marketing Manager

• Be on-mountain to build culture, be the pulse of mountain communications with our guests and manage snow reporter 3 to 4 days per week and periodically staff on- and off-site events, including occasional weekends and evenings to be mutually agreed upon

• Work through ambiguity to develop the big message or deliver a project

Communications:

• Create, manage and execute annual integrated marketing communications plan to include, but not limited to public relations, earned media, social media, newsletter, blog and internal communication touch points (excluding HR related communications); including corresponding campaign and product communications plan to the launch plan.

• Create and maintain an annual marketing communications calendar for internal and external messaging

• Deliver compelling brand stories to secure media coverage across local, national, and international outlets

• Manage PR contacts and build/maintain media relationships

• Brief executives on major resort talking points specific to media inquiries, pre and post media follow-up

• Provide written copy for senior leadership team and president public announcements, comments, and any other statements

• Distribute press releases and act as resort spokesperson when needed

• Crisis communication co-management with senior leadership team and VP of Marketing and Sales

• Copywriting; provide written copy to support internal and external communication such as press releases, talking points, FAQs, and seasonal fact sheets, including operating hours

• Manage Social Media content and strategy

• Create, manage and execute campaign and product communication plans

• Co-manage content needs, shot lists, and relationships with photographers, videographers, and professional athletes with Creative Services and Marketing Specialists

• Provide support, templates, translations, and best practices for communications across company

• Help staff support and staff marketing and sales events on and off-mountain

• Help fulfill Alterra Mountain Company's and Ikon's PR needs of Crystal Mountain for company-wide campaigns

• Agency management when agency is engaged

Project Management:

• Manage Program Management Product Team Deliverables; finalize, edit and proof campaign and product launch plans in collaboration with Sr. Marketing Manager and Marketing Specialist

• Keep teams on track to strategically meet company needs through marketing and resort priority project efforts

• Work to ensure that all cross-functional teams are receiving the most up-to-date and accurate information as it relates to products, promotions, announcements, etc.

• Clearly outline and communicate in task management programs, via Teams, email, and in-person/virtual meetings project details, timelines, and individual expectations

• Assign tasks to appropriate team members and provide essential information to complete the projects

• Manage all incoming requests via Freshservice Tickets, email, Teams, or verbally discussed in meetings or calls; create corresponding Asana tasks as needed

• Serve as "information seeker" - work across all departments to gather the necessary information to complete a project or launch a project successfully

• Outline in detail and delegate what needs to be done by each member to complete tasks.

• Assist in various capacities in photo shoots and video shoots

• Update web alerts

• Additional duties as assigned

EDUCATION, EXPERIENCE REQUIREMENTS, AND QUALIFICATIONS

• Availability to work Tuesday-Saturday, and some Sundays schedule in the winter; as well as special weekend events in the summer.

• Availability to periodically staff marketing events on or off-site

• Availability to travel to domestic media events, meetings, conferences, and trade shows

• Bachelor's degree in Journalism, Public Relations, Communications, Business, Management, or related fields preferred.

• 3 years+ experience in public relations, media, press, and/or journalism

• 2 years+ of project management experience preferred.

• 2 years+ experience in copywriting

• 2 years+ of managing people

• Strong analytical skills combined with excellent written and verbal communication skills.

• Excellent PC skills (MS Office) required. Experience with Asana preferred. Role also utilizes SmartSheet.

• Demonstrated ability to adapt and grow as business needs change.

• Ability to work in a self-directed environment.

• Background in ski resort or hospitality industry preferred.

PHYSICAL DEMANDS AND WORKING CONDITIONS

• Manual dexterity to operate a computer and other common office equipment on a constant basis.

• Auditory and visual acuity to operate computers, phones, mobile devices, and basic office equipment on a constant basis.

• The ability to work for extended periods of time sitting, bending, reaching, and speaking on a constant basis.

• Talking and hearing occur continuously in the process of communicating with guests, supervisors, and other employees.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodation.
This position description is an overview of the scope of responsibilities for the role described above. With the evolution of the resort, the responsibilities of this position may change as may the dates associated with many of the tasks. During these times of change, this position requires flexibility and willingness to accept new responsibilities and potentially transfer others. It will also be the responsibility of any employee of the resort to be a positive influence on the transformation of the resort and its associated lines of business.