Shankman & Associates is a regional, full service, CPG broker covering all classes of trade, in an eight state, Midwestern geography. In business for over 40 years, Shankman & Associates prides itself in representing leading national manufacturers, while fostering an entrepreneurial environment suited for the best and brightest associates. Company culture is focused on results, professionalism, service, respect, and kindness.
Shankman & Associates is actively expanding its team, and is looking for strategic, high-energy, quality people aligned with our culture.
Experience: Entry to Mid-Level
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Job Summary:
Primarily responsible for customer, market, and consumer analytics and insights, as related to Kroger. Activities include the development of actionable consumer insights to drive strategic goals and results. Will contribute analysis and insights in the development of an overall understanding of key categories and sub-categories. Also, will analyze customer data and assist the team in scenario planning by providing category management and industry insights. Job will include interfacing with customer at presentations and reviews in support of the team and clients. The analyst will also be expected to collaborate with the team and clients in preparation of such reviews.
Essential Job Duties & Responsibilities:
- Work directly with the Business Manager(s) responsible for assigned Kroger clients. Analyst will be expected to attend meetings with Business Managers, clients, and Kroger and have ongoing dialogue with the salespeople and clients
- Analyst should help drive category/client strategy using insights from POS, rest of market, and shopper data
- Roles for this customer will include but not be limited to the following:
- Working with Business Manager to obtain Category Influencer role where possible
- Conducting every day and seasonal client-specific and category analyses and attending business reviews with the business manager. Analyses should include an understanding of trends at the customer and with Shankman clients elsewhere and incorporate both POS and shopper data
- Every day: Analysis should be completed prior to reviews in order to drive the selling strategies for clients
- Seasonal: Analysis will include Valentine, Easter, Summer, Back-to-School, Halloween and Holiday event summaries as well as weekly performance reporting for participating clients throughout all seasons
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- Providing periodic analyses on every day and seasonal business, using reports and sell-thru tracking created by the Associate Analyst of Category Strategy. Analyses will be delivered to business managers and clients shortly following the period or season end
- Supporting the sales team through comprehensive selling stories, using syndicated, retailer-specific and shopper behavior data
- Maintaining data files for assigned categories, including custom segmentations, distribution and facing information, and planogram records
- Managing inventory levels and distribution through gap analysis. Analyst will work with appropriate salespeople to ensure in-stock positions
- Become a subject-matter expert for promotional, digital and loyalty marketing programs available from Kroger
- Learn the details of these programs and successfully apply them to reach the marketing and promotional goals of our customers & clients
- Programs include, but are not limited to, BCC Events, Digital Coupons, Targeted Offers (coupons and ads) and more
- Collaborate with Business Managers and Category Strategy teams to develop a strategic marketing support plan, maximizing effectiveness and efficiency, based on the current business situation unique to each client
- Present results from recent/previous events, key learnings & future recommendations
Education and Experience
- Bachelor's Degree in Marketing, Finance, or other Business-related subject
- 0-3 years of experience in Category Management or data analysis
- Demonstrated proficiency in analyzing data and identifying key points
- Strong attention to detail, as well as great adaptability
- Ability to function autonomously with strong attention to detail and time management skills
- Willingness to embrace change and drive improvement and efficiency
- Advanced skills in MS Office, especially Excel and PowerPoint
- Preferred Qualifications:
- Power BI and Microsoft Access experience
- Space planning experience
- Shopper data experience in 84.51 Stratum
- Possess strong speaking skills and an ability to present complicated material in an easy-to-process fashion to upper level and executive management from Shankman, clients and key accounts
- Must be able to work effectively in a team environment and maintain professional decorum in all interactions
- Any other combination of relevant education and experience that provides the required competencies for this role