Who We Are and What We Believe:
Founded in 1997, Bottom Line is a nationally recognized nonprofit organization with a mission to partner with degree-aspiring students of color from under-resourced communities as they get into college, graduate, and go far in life. We achieve this mission by providing one-on-one guidance during the college application process through college graduation and the successful launch of their careers.
Our vision is to dramatically transform urban communities by producing thousands of new career-ready college graduates.
When you join Bottom Line, you will find a rewarding, fast-paced, results-oriented environment. We build strong relationships with our students and with each other. We take our work seriously, and we know that a focus on data and metrics is integral to our continued success. Experts in our fields, we are driven by our mission and extremely proud of the work we do.
What You Will Do:
Bottom Line seeks a Marketing Director to help execute the organization’s strategic plan which focuses on expanding to directly serve 20,000 students annually and reaching 400,000 with the Bottom Line program model through partnerships by the year 2030. The Marketing Director is responsible for developing marketing strategies to reach Bottom Line’s various external audiences and to successfully convert and/or nurture them as participants, partners, funders, and champions of our work.
Responsibilities
- Create and implement marketing strategies that drive the marketing funnel (awareness to conversion) for the organization’s various target audiences and will enable Bottom Line to stand out in a crowded college access/success market
- Devise and implement marketing strategies that support one, unified Bottom Line brand and can be both executed and customized to Bottom Line’s four geographic regions (Chicago, Massachusetts, New York, Ohio), while also supporting Bottom Line’s expansion into new regions and lines of business
- Collaborate with Chief External Affairs Officer and key internal stakeholders to develop and implement Bottom Line’s audience journey map and approach to audience engagement
- In deep partnership with Bottom Line’s regional offices and Marketing Manager, plan, execute, and serve as a lead writer in the creation of marketing collateral, digital marketing efforts, in-depth storytelling, and swag for various programs, initiatives, and audiences
- In partnership with Chief External Affairs Officer, Marketing Manager, and IT team, oversee and execute Bottom Line’s marketing technology ecosystem (website, social media, email marketing, CRM, SMS/MMS, etc.)
- Plan and execute creation of visual assets needed for marketing efforts: photography, graphic design, etc.
- Serve as the organization’s internal expert on each Bottom Line audience, their respective personas, and journeys
- Partner with internal stakeholders to plan and execute One Bottom Line campaigns such as Giving Tuesday, end-of-year giving, Annual Report, etc.
- Ensure marketing efforts are cohesive and aligned with core branding and messaging
- Establish marketing goals, metrics, and quarterly reporting dashboard
- Collaborate with Chief External Affairs Officer and key internal stakeholders to ensure compliance with all relevant laws, regulations, policies, and ethical standards related to marketing and communications
Work Schedule:
Monday – Friday 9:00 am – 5:00 pm, with additional hours as needed; flexibility may be requested
Expected Travel:
15%
Who Should Apply:
If you meet the qualifications below, you should apply.
- Bachelor’s degree in marketing, communications, or related field and/or equivalent work experience
- Minimum 5-7 years of marketing experience
- Expertise in the latest digital marketing strategies, tools, trends, and technologies
- Skills and experience working in digital platforms, multi-channel communications, journey creation, and tagging/organizing assets that work within personalization and engagement platforms
- Experience or familiarity with relevant applications such as Adobe Creative Suite, WordPress, Salesforce Marketing Cloud Engagement, and Personalization Cloud
- Demonstrated commitment to Bottom Line’s mission, vision, and core values
- Results-driven with experience building and executing measurable marketing strategies involving use of the full marketing funnel and/or stakeholder journey
- Creative and strategic writer with an ability to produce compelling content and collateral that caters to different target audiences and different marketing channels
- Ability to foster deep collaboration working remotely yet across multiple geographic areas
- An affinity towards creative, out-of-the-box marketing supported by deep storytelling
How to Apply/Application Deadline:
All applications must be submitted via Bottom Line’s Career Page.
Please share your resume and cover letter.
The application deadline is February 2, 2024.
Start Date:
February 2024
Compensation:
$98k-120k, commensurate with experience and location
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