Digital Communications Manager

Job Description Summary:
Job Description:
The Digital Communications Manager is responsible for maintaining content across web properties of the Moses/Weitzman Health System and its affiliates. A critical part of this role include managing day-to-day requests including email marketing, landing pages, analytic reports while staying focused on larger omnichannel digital and integrated marketing strategy.
ROLE AND RESPONSIBILITIES
• Own web content across health system; Create, edit and update web properties to meet the needs of affiliates, programs and partnerships
• Execute SEM/SEO campaigns and provide dashboard-level analytics to evaluate the success and/or optimize real-time
• Email Marketing SME (Ex: MailChimp and/or Constant Contact) and leverage the capabilities to support digital and communications strategy
• Own Google Tag Manager and work collaboratively in Google Analytics to deliver custom tracking of web traffic, engagements, conversions and ecommerce workflows.
• Strong project management and organizational skills with public relations, marketing, sales, and/or technical analytics
• Other duties as assigned
QUALIFICATIONS
Required Skills and Education
• Bachelor's degree required
• 5 to 7 years' experience in digital media and/or website development
• Proficiency in HTML/CSS and code editors (Ex: WordPress)
• Proficiency in Google Tag Manager and Google Analytics
• Familiarity with Adobe Creative Suite and Microsoft Office
• Strong oral and written communication skills, organizational, time-management and prioritization skills, ability to multi-task, attention to detail, and interpersonal skills
• Ability to work independently, with integrity and committed to best practices in data and privacy
• Ability to work nights and weekend if needed
• Current Driver's license
ADDITIONAL QUALIFICIATIONS
Excellent oral and written skills are required. This position is highly involved with staff, clients, colleagues, outside vendors and the community. Experience working Google Analytics, Google Tag Manager, Wordpress, MailChimp, Adobe Creative Suite, and related platforms are a plus, as is experience in health care, health equity, policy or related nonprofit work.
Confidentiality of Information
Confidentiality of business information is a requirement. Confidentiality must be maintained according to CHC policies, as well as following established consumer data privacy best practices.
Organization Information:
The Moses/Weitzman Health System is a global leader addressing challenges faced by organizations caring for the poor and diverse populations, and is home to programs focusing on education, research, and process improvement support for safety net providers. The system delivers primary care to more than 150,000 patients in Connecticut, and extends access to specialty care for more than 2.5 million individuals across the U.S. It is a national accrediting body for organizations training advanced practice providers, and offers accredited education and training for Medical Assistants in multiple states. As an incubator for new ideas in areas including social justice, the environment, and social determinants of health, the MWHS is addressing challenges faced by providers caring for underserved communities, creating innovative and impactful initiatives led by nationally and internationally recognized experts. As it forges pathways into the future of primary care, the MWHS honors Lillian Reba Moses (1924-2012), a granddaughter of slaves, and Gerard (Gerry) Weitzman (1938-1999), whose ancestors escaped pogroms in Eastern Europe. Their vision and commitment to justice and equity in healthcare is the foundation upon which the Moses/Weitzman Health System was built.
Location:
Knowledge and Technology Center
City:
Middletown
State:
Connecticut
Time Type:
Full time