Would you like to join an innovative team driven by a bold vision - unleashing tools to accelerate breakthroughs in human health?
The Senior Campaign Manager is responsible for the planning and execution of digital marketing campaigns and activities for Standard BioTools. Digital campaigns are built on multi-channel marketing programs and are primarily focused on awareness and lead generation. This role will require broad based marketing experience, strong execution skills, and a deep understanding of digital marketing best practices to promote Standard BioTools products and services to key buying segments.
The primary focus of this role will be on product line specific activities to include email marketing, social media marketing, and website content to progress leads through to an MQL. This collaborative individual will need to work effectively within the Standard BioTools global marketing team as well as with product teams across the organization to generate more qualified leads.
This position reports to the Director of Commercial Growth/Digital Marketing and works within the broader global marketing and product teams to identify appropriate strategically differentiated marketing approaches, messages, and tactics.
Job Responsibilities
- Define and deploy campaign strategy for a specific product line.
- Provide digital channel support for the launch of new products and services within a specific product line.
- Effectively utilize web, marketing automation, CRM and social media tools for digital engagement.
- Utilize analytical tools and revenue reporting data to guide sound marketing decisions to meet or exceed financial and marketing performance objectives.
- Interact with varying levels of leadership to report on progress and escalate challenges.
- Interact with product marketing leads to execute downstream marketing tactics.
- Hold alignment between corporate, portfolio, and services/technology level messaging for clear market communication.
- Support channel marketing with third party paid media oversight and management
- 8 plus years of experience
- Experience with global, multi-channel digital marketing supporting large life science portfolios
- Ability to manage digital assets and implement digital best practices to boost external optics within the life science/biotech industry
Standard BioTools is an equal opportunity/affirmative action employer. We will consider all qualified applicants for employment without regard to race, color, religion, sex, sexual orientation, age, or national origin.