About Us: The Selfhelp Home is a not-for-profit organization with over 75 years of dedication to providing exceptional care to seniors. At The Selfhelp Home, we offer a full continuum of care including Independent Living, Assisted Living, Sub-Acute Rehabilitation, and Skilled Nursing. We are proud to be recognized as a 5-star facility by CMS and accredited by The Joint Commission for Post-Acute and Skilled Nursing Care. Our mission is to ensure that older adults receive the highest quality of care in a compassionate, comfortable, and vibrant community. We are committed to creating a nurturing environment where our residents feel at home, and our staff is integral to making this vision a reality.
Position Overview:
We are seeking an experienced and dynamic Sales & Marketing Director to lead all sales and marketing efforts at The Selfhelp Home. This key leadership role will be responsible for developing and executing a comprehensive marketing strategy that aligns with our mission and values, driving occupancy, and enhancing our brand presence in the community. The Sales & Marketing Director will oversee the entire sales process, from lead generation to closure, manage sales forecasting, and optimize our CRM system to ensure sustained success. You will lead and mentor a dedicated team, including the Marketing Manager and Sales Support Admin, fostering a collaborative and high-performing work environment. Working closely with other departments, including Healthcare Admissions, Nursing, and Executive Leadership, your efforts will ensure alignment and success in making a difference in the lives of seniors every day.
Qualifications:
- Bachelor’s degree in Marketing, Business Administration, or a related field; Master’s degree preferred.
- Minimum of 5 years of experience in sales and marketing leadership, preferably within the senior living or healthcare industry.
- Proven experience managing the entire sales process, including running tours, managing leads, and closing sales.
- Strong proficiency in CRM systems, with a preference for HubSpot, and experience in CRM-based lead flow automation.
- Proven track record in sales forecasting, data analysis, and developing strategies based on sales trends.
- Experience with Google Ads, Meta Ads, and Google Analytics.
- Strong leadership and team management skills, with the ability to inspire and drive results.
- Excellent communication, negotiation, and interpersonal skills.
- Passion for serving older adults and commitment to our mission of providing the highest quality of care.