About this role
As the Senior Researcher, Brand & Marketing Insights at Chime , you will use your expertise in both qualitative and quantitative research methods to work on efforts that range from awareness building all the way to retention strategies. You will oversee mixed-method studies, including but not limited to concept development, positioning, naming, claims testing, brand tracking and ad research.
This role reports to the Director of Brand & Marketing Insights and will primarily support the Marketing organization including Brand, Product & Lifecycle Marketing and Paid & Organic Growth teams. You will also have the opportunity to work cross-functionally with Product, Corporate Strategy, and User Research to influence strategic decision-making.
In this role, you can expect to
- Design, execute, and interpret complex qualitative and quantitative studies ensuring robust insights that address key business questions.
- Gain deep understanding of business needs to develop and test hypotheses that drive strategic initiatives, translating data into insights that shape our roadmap.
- Partner with internal stakeholders to integrate insights into key business strategies, from product development to go-to-market (GTM) planning.
- Lead the execution of brand tracking and measurement studies to provide a clear understanding of market strengths, opportunities, and competitive positioning.
- Present findings and recommendations to senior management and key stakeholders, telling compelling, actionable stories that influence critical decisions across the organization.
- Manage external vendors and partners to ensure alignment with project goals, timelines, and budget constraints.
- Identify and implement opportunities to streamline research processes, improving efficiency and impact while proactively managing risks to project timelines and budgets.
To thrive in this role, you have
- Research Experience : Minimum of 7+ years in market research or consumer insights roles, with demonstrated expertise in mixed methods research; Past experience with cultural, lifestyle, CPG and/or fintech consumer brands is strongly preferred.
- Tools: Proficient in Qualtrics, Advanced Excel, Zappi, etc. with experience using qualitative tools like dScout, User Testing etc. Extensive knowledge of advanced analytical methods like MaxDiff, Correspondence Analysis, Conjoint etc.
- Storytelling & Communication: Strong communicator who can translate data into a compelling story and influence cross functional teams and senior leaders. Experience with presenting to executives is a strong plus.
- Project Management : Experience leading complex research projects from inception to completion, managing timelines, budgets, and stakeholder expectations.
A little about us
At Chime, we believe that everyone can achieve financial progress. We’re passionate about developing solutions and services to empower people to succeed. Every day, we start with empathy for our members and stay motivated by our desire to support them in ways that make a meaningful difference.
We created Chime—a financial technology company, not a bank*-- founded on the premise that basic banking services should be helpful , transparent , and fair . Chime helps unlock the access and ability our members need to overcome the systemic barriers that block them from moving forward. By providing members with access to liquidity, rewards, and credit building, our easy-to-use tools and intuitive platforms give members the ability to have more control over their money and to take action toward achieving their financial ambitions.
We know that great work can’t be done without a diverse team and inclusive environment. That’s why we specifically look for individuals of varying strengths, skills, backgrounds, and ideas to join our team. We believe this gives us a competitive advantage to better serve our members and helps us all grow as Chimers and individuals.
We hire candidates of any race, color, ancestry, religion, sex, national origin, sexual orientation, gender identity, age, marital or family status, disability, Veteran status, and any other status. Chime is proud to be an Equal Opportunity Employer and will consider qualified applicants with criminal histories in a manner consistent with the San Francisco Fair Chance Ordinance, Cook County Ordinance, and consistent with Canadian provincial and federal laws. If you have a disability or special need that requires accommodation, please let us know.
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