Digital Marketing Website Specialist

Description

Position Summary

Credit One Bank is looking for a Digital Marketing Website Specialist to join the Digital Acquisition team. This candidate will work closely with the VP and Sr. Manager of Digital Marketing with the continued improvement of the digital acquisition experience. This role will also focus on enhancing Credit One Bank's organic search presence and rankings through the execution of search engine optimization strategies across the major search engines, including Google and Bing.                                                                                                                                                              

Summary of Essential Job Functions

• Manage website content updates through internal coordination with cross-functional teams.
• Improve website conversion through optimizations and new initiatives  
• Define requirements via stakeholder interviews, business drivers, competitive analysis & industry research. 
• Develop product documentation including specifications, wireframes, site maps, process flows, success metrics, etc. 
• Analyzes website conversion performance to measure results and optimize funnel metrics.  
• Perform ongoing keyword research including identification and implementation of keyword opportunities.
• Conduct competitor analysis to identify gaps in our content coverage and areas of opportunity.
• Monitor organic performance daily, and report weekly on key organic traffic metrics, performance improvements, and product initiatives.
• Stay current with in digital marketing best practices, the competitive landscape, vendor capabilities, leverage that knowledge to influence current and future business plans and strategies, drive digital marketing innovation, thought leadership and best practice sharing throughout the organization.

Position Requirements

• Bachelor’s degree in business, marketing, or related fields.
• 2+ years of experience in digital marketing with focus in search engine optimization (SEO), digital product management, website management, content management or conversion rate optimization (CRO). 
• 1+ years of experience using web analytical tools like Adobe Analytics/Omniture, Google Analytics or other similar tools.
• Experience performing keyword research, content analysis, and keyword optimization.
• Solid understanding of all on-page SEO best practices (Titles, Meta Tags, website URLs/structure optimization).
• Experience with SEO tools (e.g., Google Search Console, MOZ, SEMRush, BrightEdge, Screaming Frog, Botify, etc.) and strong analytical skills to measure, manage, analyses and report on KPI's.
• Working knowledge of HTML, CSS and JavaScript a plus.
• Strong organizational skills, with the ability to manage and develop various projects at different stages.
• Proficient in MS Office (Excel, PowerPoint, Word).
• Strong written and oral communication skills.

Credit One Bank, N.A. is a data-driven financial services company based in Las Vegas. Founded in 1984, Credit One Bank offers a spectrum of credit card products for people in all stages of financial life. Credit One Bank is an equal opportunity employer committed to diversity and inclusion and does not discriminate against any employee or applicant for employment because of age, race, religion, color, disability, sex, sexual orientation, or national origin. Reasonable accommodations can be made for those who require them, including access to job applications and workplace accommodations. Employment at Credit One Bank is based on mutual consent (also known as at-will). This means that employees and the Bank may terminate the employment relationship at any time, with or without cause and with or without notice. Please contact the recruiter for this position to learn more. Credit One Bank does not accept unsolicited resumes from agencies and is not responsible for related fees.