Aimbridge Hospitality is actively recruiting for an on-property Area Director of Sales based at the Fairfield Inn by Marriott Lafayette, IN. This role proactively sells for three of our Fairfield Inns in the area! This is a great opportunity for a seasoned hotel sales manager looking to break into the nation's largest third-party management company.
The Area Director of Sales is responsible for planning and managing the overall sales and marketing for a collection of 2-10 full service premium select and/or independent branded hotels. This role has the responsibility to achieve optimal occupancy and ADR growth to maximize total revenue while meeting/exceeding hotel profit objectives for all of the entire collection of hotels. This individual will oversee operations of the hotel sales department including but not limited to direct sales follow-up, sales administration, hiring of staff, training, managing, and coaching. Additional responsibilities include sales and marketing budget forecast, advertising, marketing, and business plans; manages within approved plans and budgets.
Management-level associates are expected to work as much of each workday as is necessary to complete their job responsibilities; for OEM associates overtime does apply and is calculated accordingly.
Responsibilities:
QUALIFICATIONS:
- At least 4 years of progressive hotel sales experience preferred; or a 4-year college degree and at least 2 years of related experience; or a 2-year college degree and at least 4 years of related experience.
- Prior Director of Sales or National Sales experience selling major downtown markets is required.
- Must have a valid driver’s license in the applicable state.
- Must possess highly developed verbal & written communication skills to frequently negotiate, convince, sell, and influence other managerial personnel, hotel guest(s), and/or corporate clients.
- Must have thorough experience with professional selling skills: opening, probing, supporting, closing.
- Shows strong analytical skills and strategic vision in establishing appropriate sales deployment.
- Must be proficient in general computer knowledge, especially Microsoft Office products.
- Must be able to work independently and simultaneously manage multiple tasks.
- Strong organization and presentation skills.
- Demonstrated ability to effectively interact and manage people of diverse socioeconomic, cultural, disability, and ethnic backgrounds while solving complex problems and creating a productive sales team.
- Requires advanced knowledge of the principles and practices within the sales/marketing/hospitality profession.
- Must work well in stressful, high-pressure situations; maintain composure and objectivity under pressure.
- Must be able to work with and understand financial information and data and basic arithmetic functions.
RESPONSIBILITIES:
- Coordinate all group, transient, and catering sales solicitations and bookings to maximize overall revenue.
- Coordinate sales automation efforts ensuring a region sales database is developed and managed for various email campaigns and customer solicitation efforts to maximize overall revenue.
- Develop, recommend, implement, and manage the division's annual budget and the advertising, public relations, marketing, and sales plans and programs for the hotel to maximize rate, occupancy, and food & beverage opportunities thus ensuring the hotel meets/exceeds management and owner revenue/profit goals and expectations.
- Initiate and develop sales trips to key feeder markets/cities with a focus on identifying accounts that can directly benefit revenue performance targets at all hotels located within the cluster. In addition, work directly with property-based Directors of Sales to help with coordination of on-property direct sales efforts.
- Proactively conduct outside sales calls, conduct sales tours, and entertain clients.
- Understand the content reflected in contracts and how to negotiate terms therein.
- Develop and maintain market awareness to ensure ability to predict revenue opportunities and set proactive strategies.
- Monitor production of all top accounts and evaluate trends within your market.
- Conduct on-property visits to hotels within assigned collection to assess strength of sales leadership, strategic culture, and adherence to Aimbridge Hospitality’s established regulations, company standards, sales standards, and sales metrics.
- Comply with attainment of individual goals as well as team goals and budgeted metrics.
- Train all members of the hotel staff on how to recognize and capitalize on all sales opportunities to increase hotel occupancy and revenue.
- With input and guidance from the GM and/or Corporate HR, manage Human Resources in the division in order to attract, retain, and motivate the employees; hire, train, develop, empower, coach, and counsel; conduct performance and salary reviews; resolve problems; provide open communication vehicles; discipline and terminate as appropriate.
- Develop a full working knowledge of the operations and policies of the hotel including Sales, Food and Beverage, Front Office, and Reservations.
- Maintain strong visibility in local community and industry organizations.
- Attend and/or conduct daily/weekly/monthly meetings and any other functions required by management providing training on a rotational basis.
- Maintain professional working relationship and promote open lines of communication across your collection of hotels to achieve initiatives with respective marketing partner(s) and other internal departments (i.e. Second Wave, Aimbridge Digital, or Branded field marketing).
- Travel on a weekly basis as required.
- Act as directed on behalf of the General Manager in his/her absence; performing any other duties as requested by management.
Property Details:
The Fairfield Inn & Suites by Marriott Lafayette, IN promises a fusion of exceptional service and thoughtfully designed guest rooms. One of the hotels closest to Purdue University and Mackey Arena, we are near lots of things to do in Lafayette, Indiana. Indiana Beach, Subaru of Indiana Automotive, and Caterpillar Lafayette are also just minutes away. Other than our choice location, guests will be welcomed with an array of quality amenities. They can begin their journey in our colorful lobby with places to settle in, gather, or work. Or relax, and enjoy complimentary free Wi-Fi, on-site fitness center, indoor pool, and more. Our guests won't leave hungry, our free hot breakfast will be waiting for them when they wake up. Everything from scrambled eggs and sausage to fresh fruit and yogurt are available daily. At the Fairfield Inn & Suites Lafayette, our guests are our #1 priority.
Company Overview:
As the global leader in third-party hotel management, our growing portfolio represents over 1,550 hotels in all 50 states and 22 countries, from top international lodging brands to luxury hotels, destination resorts, and lifestyle hotels. Our associates around the globe are passionate about serving our guests and driving exceptional results, and thrive in a culture where everyone is inspired to be the best. Join a world of possibility with Aimbridge Hospitality.
Benefits:
After an initial waiting period, those hired into full-time positions are eligible for a competitive benefits package that includes the following:
- Now offering Daily Pay ! Ask your Recruiter for more details
- Medical, Dental, and Vision Coverage
- Short-Term and Long-Term Disability Income
- Term Life and AD&D Insurance
- Paid Time Off
- Employee Assistance Program
- 401k Retirement Plan