Market Research Analyst

Overview
At Houston Methodist, the Market Research Analyst is responsible for tracking brand imagery and marketplace performance and stewarding results to the marketing team and broader HM organization. This position conducts analysis as required to address ad hoc business questions and issues and helps manage information services operations for Corporate Marketing and the Contact Center. The Market Research Analyst position coordinates and fulfills requests for local and national consumer and physician mailings. Other responsibilities for this position may include being the main point of contact for specific internal clients.
Houston Methodist Standard
PATIENT AGE GROUP(S) AND POPULATION(S) SERVED
Refer to departmental "Scope of Service" and "Provision of Care" plans, as applicable, for description of primary age groups and populations served by this job for the respective HM entity.
HOUSTON METHODIST EXPERIENCE EXPECTATIONS

• Provide personalized care and service by consistently demonstrating our I CARE values:
  • INTEGRITY: We are honest and ethical in all we say and do.
  • COMPASSION: We embrace the whole person including emotional, ethical, physical, and spiritual needs.
  • ACCOUNTABILITY: We hold ourselves accountable for all our actions.
  • RESPECT: We treat every individual as a person of worth, dignity, and value.
  • EXCELLENCE: We strive to be the best at what we do and a model for others to emulate.

• Practices the Caring and Serving Model

• Delivers personalized service using HM Service Standards

• Provides for exceptional patient/customer experiences by following our Standards of Practice of always using Positive Language (AIDET, Managing Up, Key Words)

• Intentionally collaborates with other healthcare professionals involved in patients/customers or employees' experiential journeys to ensure strong communication, ease of access to information, and a seamless experience.

• Involves patients (customers) in shift/handoff reports by enabling their participation in their plan of care as applicable to the given job

• Displays cultural humility, diversity, equity and inclusion principles

• Actively supports the organization's vision, fulfills the mission and abides by the I CARE values

Responsibilities
PEOPLE ESSENTIAL FUNCTIONS

• Works collaboratively across the System, including hospital leadership, marketing, and finance, to obtain the data necessary for marketplace analysis and reporting.

• Collaborates with market research team members to produce and deliver robust, holistic analyses to clients.

SERVICE ESSENTIAL FUNCTIONS

• Assists in oversight of the systematic reporting schedule that provides complex, in-depth market analysis for all of the Houston Methodist hospitals and the system overall; the various reports analyze hospital service area demographics, volumes, market share, payer mix and patient transfers.

• Designs and implements reporting, data extracts and manipulation in support of department objectives and goals.

• Researches, analyzes and monitors local and national health care environment, market and competition to assess impact to Houston Methodist hospitals.

• Communicates and presents market analysis findings to leadership across the System.

QUALITY/SAFETY ESSENTIAL FUNCTIONS

• Compiles and interprets marketing, contact center, web, and financial data for quarterly marketing and service line reporting.

• Monitors integrity of the information contained in the databases and determines how to translate data into usable, actionable information for the formation and execution of marketing strategies and measures of success.

FINANCE ESSENTIAL FUNCTIONS

• Oversees, coordinates and analyzes local and national consumer and physicians mailings, implementing and utilizing segmented data with an eye toward cost efficiency.

• Assures operability of information technology systems to support operations of Corporate Marketing.

GROWTH/INNOVATION ESSENTIAL FUNCTIONS

• Uses data from information systems to support the development of marketing plans and evaluate the success of marketing efforts.

• Seeks opportunities to apply new research techniques to understand key business questions.

This job description is not intended to be all-inclusive; the employee will also perform other reasonably related business/job duties as assigned. Houston Methodist reserves the right to revise job duties and responsibilities as the need arises.
Qualifications
EDUCATION

• Bachelor's degree in Market Research, Business Administration, Statistics, Information Technology or related field

• Master's degree preferred

WORK EXPERIENCE

• Four years of market research or related analytical experience

• Healthcare experience preferred

License/Certification
LICENSES AND CERTIFICATIONS - REQUIRED

• N/A

KSA/ Supplemental Data
KNOWLEDGE, SKILLS, AND ABILITIES

• Demonstrates the skills and competencies necessary to safely perform the assigned job, determined through on-going skills, competency assessments, and performance evaluations

• Sufficient proficiency in speaking, reading, and writing the English language necessary to perform the essential functions of this job, especially with regard to activities impacting patient or employee safety or security.

• Ability to effectively communicate with patients, physicians, family members and co-workers in a manner consistent with a customer service focus and application of positive language principles

• Excellent analytical and observation skills with the ability to take large amounts of complex statistical data and present it in a simplified, easy to digest format.

• Good grasp of normalized database logic and terminology with experience in relational databases a plus

• Able to effectively collaborate with internal and external team members and partners (i.e. agencies, research vendors).

• Ability to obtain and analyze performance data from internal and third-party databases/systems (e.g., Truven MarketDiscovery Planning, NRC Market Insights)

• Proficient in Access, Excel, Word, PowerPoint, SQL, and graphic packages such as MapPoint. Additional experience with statistical packages (SAS, SPSS or similar) is preferred. Experience with data visualization software (e.g., Tableau) preferred

• Knowledge of survey methodology and statistics preferred

• Excellent time management, prioritization, and communication skills

SUPPLEMENTAL REQUIREMENTS
WORK ATTIRE

• Uniform No
• Scrubs No
• Business professional Yes
• Other (department approved) Yes

ON-CALL*
*Note that employees may be required to be on-call during emergencies (ie. DIsaster, Severe Weather Events, etc) regardless of selection below.

• On Call* No

TRAVEL**
**Travel specifications may vary by department**

• May require travel within the Houston Metropolitan area Yes
• May require travel outside Houston Metropolitan area No

Company Profile
Houston Methodist (HM) is one of the nation's leading health systems and academic medical centers. HM consists of eight hospitals: Houston Methodist Hospital, its flagship academic hospital in the heart of the Texas Medical Center, and seven community hospitals throughout the greater Houston metropolitan area. HM also includes an academic institute, a comprehensive residency program, a global business division, numerous physician practices and several free-standing emergency rooms and outpatient facilities. Overall, HM employs over 25,000 employees. Houston Methodist is supported by a wide variety of business functions that operate at the system level to help enable clinical departments to provide the best patient care and service in a spiritual environment.
In 2019 Houston Methodist and its physicians treat more than 6,333 international patients from more than 76 countries. Houston Methodist Global Health Care Services' consulting and education divisions also provide advisory services and training and development to health care organizations around the world.