At Sonos we want to create the ultimate listening experience for our customers and know that it starts by listening to each other. As part of the Sonos team, you’ll collaborate with people of all styles, skill sets, and backgrounds to realize our vision while fostering a community where everyone feels included and empowered to do the best work of their lives.
This role can be done from home
Building the world’s leading sound experience starts with the experience we provide for our people. That’s why we’ve been distributed from the start: between offices in Boston, Seattle & Santa Barbara. This role can be done remotely from home within the US.
The Director of Marketing for the Americas region will be responsible for leading all marketing efforts across the United States, Canada, and Latin America. This role requires a well-rounded 360 marketer with experience across e-commerce, paid media, PR, influencer marketing, CRM, and retail marketing, including visual merchandising. The ideal candidate will be strategic, resourceful, and nimble, with a proven ability to execute comprehensive marketing initiatives that align with our global brand vision while resonating with local markets.
This position will focus on accelerating DTC (Direct-to-Consumer) sales in markets where Sonos.com is present and partnering closely with the sales team and third-party retailers to create the best in-store and online experiences for consumers. The Director will be accountable for strengthening relationships with retailers, contributing to joint business plans, and developing and presenting new marketing initiatives, including new product pitches, trade marketing plans, and media plans. This role also requires close collaboration with the Global Marketing team, including the review and curation of local and regional briefs before submission.
Key Responsibilities
Strategic Planning & Execution: Develop and implement a regional marketing strategy that supports Sonos’ global brand objectives while tailoring approaches to the unique needs of the Americas markets.
Accelerating DTC Sales: Drive growth in DTC sales through strategic marketing initiatives, particularly in markets where Sonos.com is present.
Retail Partnerships & Joint Business Plans: Partner with the sales team and third-party retailers to create the best in-store and online experiences for consumers.
Marketing Initiatives for Retailers: Develop and present new marketing initiatives to retailers, including new product pitches, trade marketing plans, and media plans.
Team Leadership: Lead, mentor, and grow a high-performing marketing team across the Americas.
Campaign Management: Oversee the planning, execution, and optimization of integrated marketing campaigns across all channels.
E-commerce & Paid Media: Drive growth through strategic e-commerce initiatives and effective paid media campaigns.
CRM & Customer Engagement: Develop and manage CRM strategies to enhance customer engagement, retention, and loyalty.
PR & Influencer Marketing: Build and maintain strong relationships with the media and key influencers across the Americas.
Retail Marketing & Visual Merchandising: Collaborate with retail partners to enhance brand presence in-store.
Market Analysis & Insights: Leverage market research and data analytics to understand customer behavior.
Brand Consistency & Equity: Ensure that all marketing initiatives maintain brand consistency and protect brand equity across all markets in the Americas.
Localized Marketing Plans: Develop and execute localized marketing plans that align with global brand guidelines.
Collaboration with Sales: Work closely with the Regional Head of Sales to align marketing strategies with sales objectives.
Global Team Collaboration: Maintain close collaboration with the Global Marketing team to ensure alignment on brand strategy and execution.
Budget Management: Manage the regional marketing budget with a focus on maximizing ROI.
Cross-Functional Collaboration: Work closely with the Global Marketing team, Product, Sales, and other cross-functional teams.
Cultural Adaptation: Ensure that all marketing initiatives are culturally relevant and resonate with diverse audiences.
Performance Tracking: Establish KPIs and regularly report on the effectiveness of marketing campaigns.
What You’ll Need
Qualifications
Experience: Minimum of 10 years of marketing experience, with at least 5 years in a leadership role within the Americas region.
Leadership: Demonstrated ability to lead and inspire teams across multiple countries.
Strategic Thinking: Strong strategic planning skills.
360 Marketing Expertise: Proven experience as a well-rounded marketer.
CRM Proficiency: Deep understanding of CRM strategies and tools.
DTC Sales Focus: Experience in driving DTC sales.
Retail Partnership Experience: Proven ability to partner effectively with sales teams and third-party retailers.
Market Knowledge: Deep understanding of the Americas markets.
Communication: Excellent communication and interpersonal skills.
Digital Savvy: Expertise in digital marketing.
Brand Stewardship: Strong commitment to maintaining brand consistency and equity.
Language Skills: Fluency in English is required; proficiency in Spanish is highly desirable.
Education: Bachelor’s degree in Marketing, Business Administration, or a related field.
At Sonos, we believe in creating a work environment that is both challenging and rewarding. If you’re a strategic marketing leader with a love for audio, a resourceful mindset, and the ability to be nimble in a dynamic environment, we’d love to hear from you.
Visa Sponsorship: Sonos is unable to sponsor or take over sponsorship of an employment visa for this role at this time.
At Sonos we consider a wide range of factors when determining compensation, which may lead individual compensation to vary depending on job related qualifications, skills, and experience.
Please note that compensation details listed in US job postings reflect the base salary only, and do not include bonus, equity, or benefits.
We also offer a comprehensive benefits program with choice and flexibility in mind to help support the health, wealth, and overall well-being of our employees.
For a holistic overview of our benefits, please visit sonosbenefits.com .
Notice to U.S. Job Applicants: Sonos is an equal opportunity employer.
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