Position Purpose:
The Senior Marketing Specialist supports the delivery of strategic, revenue-driving initiatives and is a point-of-contact for internal and external stakeholders. The Senior Marketing Specialist will provide reporting and analysis, manage projects, develop briefs and work on special projects in order to drive revenue.
Key Responsibilities:
50% Develop Marketing Campaigns - Partner with supervisor to develop strategic Marketing campaigns and events while providing support in the planning, implementation, and execution process; Contribute ideas and strategies to grow existing and new programs; Responsible for development or marketing recommendations, POVs, campaign materials and communications with minimal oversight from the Manager; Develop and maintain relationships with cross-functional teams to drive business priorities, provide creative direction and secure needed approvals
20% Reporting - Responsible for campaign management and measurement tools as well as with agency partners and THD analytics and marketing finance teams to collect, compile and aggregate campaign and weekly, monthly, quarterly and/or annual reporting; making recommendations and optimizations based on insights
10% Trending Subject Matter Expert - Research and stay abreast of new, relevant vendors/partners and share POVs with team, Manager, and agency partners; Stay current on specialty channels, programs, and content; help identify new partners and or campaign opportunities on an ongoing basis; Responsible for competitive benchmarking, programs, and analysis to keep leadership abreast of trends and watch outs; Research and report on trends/best practices in specialized marketing areas via demonstrating an interest in and an aptitude for growing the offering
20% Vendor Relationships - Manage outside partners, vendors and agencies to ensure execution of programs and tactics are on time, on strategy and within budget
Direct Manager/Direct Reports:
This position typically reports to the Sr. Manager
This position has 0 Direct Reports
Physical Requirements:
- Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.
Working Conditions:
- Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.
Minimum Qualifications:
Must be eighteen years of age or older.
Must be legally permitted to work in the United States.
Preferred Qualifications:
Previous experience planning and executing marketing strategy using data-driven decision making
Strong understanding of marketing and and high level media ecosystems
Excellent written and verbal communication skills
Ability to multitask in fast paced environment
Proficient in Microsoft Office especially PowerPoint and Excel
Excellent time management, project management, prioritization, and organizational skills
Entrepreneurial spirit and intellectually curious mindset
Knowledge of online marketing, advertising and ecommerce
Minimum Education:
- The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.
Minimum Years of Work Experience:
- 3
Competencies:
Action Oriented
Collaborates
Drives Engagement
Communicates Effectively
Customer Focus
Drives Results
Manages Conflict
We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class. - $0.00 - $0.00