Vice President, Marketing Intelligence

Summary

Are you passionate about shaping the future of health and wellness? Do you dream of making a difference in this space? If so, we want to hear from you!

Come join us at AbelsonTaylor Group, where you'll find more than just a job, you'll find a mission. We propel brands that enhance health and well-being to new heights.

Here, you'll experience a work environment designed to be as fulfilling as our values. We value your creativity, foster teamwork, and champion inclusiveness. We dream big and bold, always eager to learn, listen, and stay curious. Together, we drive positive change in the world.

Now, we are on an unstoppable mission for a VP, Marketing Intelligence, to join our team. As a Vice President, you will provide the organization with the expertise, development, and practical application of fact-based reporting, analysis, and analytical models to enhance decision-making for both our internal partners and clients. You will support the organization with insights and predictive models to produce improved marketing results and impact. This role represents excellence in Marketing Sciences and leads a team of data architects, data visualization experts, and analysts to support measurement, insights, modeling, and other related analytical work. You will be gifted in the art of telling stories with numbers and represent the agency's advanced numeracy.

You will be an expert in framing and managing performance marketing measurement and provide counsel to the organization and its pharma clients on the development of pharma industry success metrics. You will develop practices that convey market measures and insights to the organization, especially the Planning, Engagement, and Media teams, enabling compelling and measurable multichannel marketing strategies. This role will educate and nurture this capability among the entire Integrated Strategy team and Marketing Intelligence. You will partner closely with the Engagement Strategy and Media Operations teams to provide objective rationales for the design, improvement, and insight into market behaviors.

Ready to make a difference and be a part of something extraordinary? Join us on this journey toward a healthier, happier world! Apply now!

What You'll Do

Data Collection and Manipulation:

• Develop and Present Measurement Models: Oversee the development of measurement models and connect analytics results to actionable business applications.
• Lead Creation of Performance Plans: Create performance measurement and data collection plans.
• Integrate and Assess Data: Integrate data from multiple channels and sources for use in a single analysis and accurately assess the quality of data.

Data Interpretation & Data-Driven Insights:

• Develop Dashboards and Reports: Oversee the development of dashboards and standardized reports to provide insight to marketing stakeholders.
• Create and Maintain KPIs and Models: Lead the creation and maintenance of marketing key performance indicators, ROI models, and predictive models for marketing campaigns.
• Campaign Optimization: Provide campaign optimization recommendations and influence marketing campaign planning.
• Tell a Story with Data: Present data with visualizations that support conclusions and insights.
• Enhance Marketing Mix Models: Lead ongoing enhancements to marketing mix models to increase client marketing ROI.
• Apply Multi-Touch Attribution Modeling: Oversee the development and application of multi-touch attribution modeling to relevant marketing campaigns.

Critical Thinking, Communication & Collaboration:

• Create Business Requirements: Oversee the creation of project intake forms and statements of work based on the assessment of client needs and deliverables with a keen eye for detail.
• Critical Thinking and Problem-Solving: Demonstrate strong critical thinking and problem-solving skills with the ability to mine data for relevant and actionable insights.
• Curiosity and Innovation: Embody the ATG value of always being curious and motivated to learn about current survey, media, health, and analytics trends that may influence analysis.
• Client Management: Manage several clients simultaneously, ensuring consistent, high-quality deliverables that meet timelines and stay on budget.
• Internal Process Improvement: Oversee creating internal processes and templates to improve the efficiency and quality of Marketing Intelligence deliverables.
• Business Development: Participate in business development initiatives as needed.
• Technology Research: Conduct research on new technologies that could be used in the company's services and operations.

Management, Mentorship, and Leadership:

• Manage Foundational Work: Lead the team with the ability to manage foundational work and provide thought leadership for improving the use of data in marketing practices.
• Lead MI Team Members: Mentor junior team members as they grow their skills, providing training, mentorship, and leadership as needed.
• Hire, Coach, and Develop Team Members: Assign projects to balance workloads and challenge team members' skills, ensuring projects showcase the agency's capabilities.
• Provide Regular Feedback: Offer formal and informal feedback to direct reports to help grow their creative sensibilities and progress in their craft.
• Perform Team Evaluations: Participate in performance reviews and provide coaching to create growth plans for direct reports as needed.
• Infuse Psychological Safety: Facilitate participation, inclusion, and diversity of perspectives on your team and throughout the agency.

What Makes You A Great Fit

• Experience: 10+ years of marketing analytics experience in a highly data-driven, analytical environment.
• Leadership: Proven leadership skills in building and leading high-performing organizations.
• Data Translation: Ability to translate quantitative data into actionable recommendations and business objectives into marketing goals and metrics.
• Technical Proficiency: Highly proficient in econometric and statistical modeling, artificial intelligence, machine learning, logistic regression, predictive modeling, and forecasting.
• Tools Expertise: High proficiency in as many of the following: Datorama, SAS, SPSS, R, MS Excel, PowerPoint, SQL, and Hadoop.
• Communication Skills: Excellent communication and presentation skills, with the ability to translate analytics into content for executive management consumption.
• Work Ethic: Strong work ethic and organizational skills.
• Education: MS or Ph.D. in statistics, mathematics, engineering, or economics preferred.

At AbelsonTaylor Group (ATG), we love science, art, and data. Since our beginnings in 1981, ATG has been singularly focused on health, wellness, and pharma products – not sneakers, beer, or cars (though we like those things, too). Besides being passionate about our purpose, we are dedicated to our people and their professional growth and fulfillment. We value a diverse and inclusive workforce and strive to bring together people with unique skills and varied backgrounds to work toward common goals. All qualified applicants will receive consideration for employment without discrimination regarding age, race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability status, veteran status, or any other characteristic protected by law.