Social Media Coordinator
Department: Communications
Reports to: Communications Director
Job Status: Full Time
FLSA Status: Exempt
SUMMARY
As part of the Communications Department at First Naples, the Social Media
Coordinator will work collaboratively and independently to develop and distribute
original content that clearly communicates the vision, ministry and goals of First
Naples on social media and other digital platforms as assigned.
The Social Media Coordinator assists in developing digital platform strategies and
continually seeks the best ways to lead and nurture people on their faith journey
through the First Naples digital environment. This can include, but is not limited to
tasks involving: social media content creation + posting, content marketing, and
digital ads.
RESPONSIBILITIES:
● Collaborate and coordinate with the Communications Team to launch digital
campaigns for events, conferences, series, and other projects as needed.
● Serve as content manager for the elements of our Social Media presence
including our main First Naples accounts as well as assist with ministry
specific accounts.
● Create and edit video clips and graphics to be used on social media
throughout the week.
● Write copy (as needed) for digital platforms that goes beyond informing by
meeting needs and guiding experiences.
● Provide periodic reports to the Communications Director regarding social
media content.
● Assist in providing periodic training on using social media to ministerial and
administrative staff as directed by the Communications Director.
● Compile and organize content for staff to use and share on social media.
● Assist the Communications Director as directed.
Social Media Coordinator | 2
SPECIFIC WEEKLY TASKS:
● Manage and schedule the social media calendar.
● Create or coordinate social media content.
● Facilitate the posting of all First Naples and FBA content and assist other
ministries with strategy and posting as needed.
● Establish engagement goals, track analytics, report on metrics, compare goals
to actuals when requested.
GENERAL TEAM EXPECTATIONS:
● Passionate about storytelling through the tools of social media.
● Contribute ideas to the creative process and provide constructive feedback to
the creative team.
● Empower staff and volunteers to help.
● Create and implement new systems that make us more efficient.
SKILLS + QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential
duty satisfactorily. The requirements listed below are representative of the
knowledge, skill, and/or ability required.
● Progress toward a Bachelor's degree in Social Media, Communications,
Marketing, Design and/or proven experience in related fields.
● Applicant should have working knowledge of relevant social media platforms
● Proven experience applying strategy to reach target audience on social media.
● Intermediate knowledge of the current Adobe Creative Suite for design and
video (Photoshop, Illustrator, Premier Pro)
● Working knowledge of and proven experience with social media platforms
(Instagram, Facebook, etc.) and key features.
● Must have strong written and verbal communication skills.
● Highly motivated and creative with a passion for connecting with current and
future members of First Naples.
Social Media Coordinator | 3
LOCATION: Our offices are located at 3000 Orange Blossom Drive, Naples, FL 34109.
HOURS: This position is full-time. Regular office hours (Monday - Friday), as well as
occasional weekend and evening hours depending on events, are required.
HOURLY RATE: $(insert), depending on experience.
BENEFITS:
1. Paid time off
2. Parental leave
3. Healthcare spending + reimbursement accounts
4. Health, Dental, and Vision insurance
5. Retirement benefits after 1 year of employment
6. Relaxed, friendly office atmosphere
7. Opportunities for spiritual and professional development