Lead Loyalty

YOUR MISSION

• Develop and implement an overall loyalty strategy and launch the membership platform for PUMA North America.
• Lead loyalty program planning and activation to drive customer acquisition and retention including design and manage communications strategies focused on attracting and retaining customers.
• Partner closely with the CRM, retention & acquisition marketing teams to develop customer segmentation strategies and activate loyalty campaigns.
• Drive sales through customer loyalty offerings. Leverage analytics and experimentation capabilities to build innovative selling strategies to optimize loyalty lifecycle management across all customer segments.
• Drive increased purchase rate, frequency, and lifetime value across our channels.
• Establish and maintain relationships within PUMA: DTC, marketing, site, tech, sales partners, business units, and other members of PUMA in order to coordinate the effective delivery of loyalty program.
• Manage the relationship with global partners and external vendors supporting the development and launch of the platform.
• Advocate for the program across many different areas of the business up to and including executive level. Focus on establishing close partnerships with all Business Units and Marketing teams both regionally and globally.
• Responsible for the content, creative, copy and briefing process across all loyalty initiatives.
• Develop measurement strategy and implement reporting and analysis.

YOUR TALENT

• 8+ years of relevant experience.
• Expertise in loyalty & membership platform development and management.
• Bachelor's Degree in Marketing, Communications or related field.
• A proven track record of managing customer loyalty and rewards programs, including strategy development, operations, and business planning.
• The ability to work with various internal and external stakeholders on a diverse range of tasks in order to deliver meaningful results on time and within budget.
• The ability to convert raw analytics data into customer insights and strategic recommendations.
• Experience in omni-channel marketing.
• Proven experience in project management and program management.
• Ability to manage both technical and business requirements to drive objectives and capabilities.
• Demonstrated experience with CRM, consumer segmentation decisioning and audience analysis.
• Experience using loyalty solutions to set up, test and manage program.
• Ability to think big picture and manage day-to-day projects concurrently.
• Analytical thought leadership with strong financial and business acumen.
• Strong written, oral and presentation skills, including a comfort in presenting to all levels of management.
• Fashion/Lifestyle/Footwear retail/brand experience considered a plus.