Director of Ecommerce (Rhyz)

The ideal candidate is out of Provo, Utah.

About the Role:

The Director of Ecommerce will be responsible for driving growth and margin targets for our Rhyz entities, with a primary focus on beauty, wellness, and lifestyle consumer brands. The role will be responsible for overseeing all aspects of our online platform, optimizing the customer journey, user experience, enhancing and improving our SEO rankings, improving path to purchase, enhancing search, and ultimately building a best-in-class customer experience for all our customers.

The role requires a data-driven, strategic thinker, willing to roll up their sleeves and drive to results and a deep understanding of what it takes to build an amazing digital experience across beauty, wellness, and lifestyle brands. The successful candidates will be highly collaborative, willing to take strong positions, loosely held as they test and learn, and be a strong advocate for the customer experience. A successful candidate will be able to work with the various Rhyz brands, translate their brand needs to an amazing site experience. Must have deep experience in site performance-hacking, CRO, data analysis and insights, retention optimization and full funnel activations.

This person will report directly into the VP of Strategy & Corporate Development who oversees our Rhyz entities. This person will build out a small team over time and need to be hands-on to drive success.

A successful candidate would be described as:

• You’re a visionary constantly looking for ways to set us apart from the competition, driving new and enhanced functionality to make the digital shopping experience easy and convenient (has a “Don’t Make Me Think” mentality with web UX).
• You use data and insights to make informed and impactful decisions and you have the acumen to translate complex data into actions and improvements.
• You have an incredible focus on operational excellence and getting the fundamentals right and can identify opportunities for efficiency and improvement.
• You’re a leader who can build trust quickly and can lead by influence, creating impact through partnership as well as ownership.

Responsibilities:

• Create an exemplary site experience – You’ll drive the holistic site strategy, using customer insights to tell a cohesive story and create a seamless customer experience, overseeing visual site merchandising and content strategy, site functionality including navigation, hierarchy, search and browse, etc., new product on-boarding, and more, for our Rhyz entities (across beauty, wellness and lifestyle consumer brands, manufacturing, and potentially other verticals).
• Oversight of third-party agencies/vendors with the ability to recommend changes based on data-driven insights.
• Maximize online sales and margin through an optimized customer experience, driving leading conversion rates, AOV and repeat purchases.
• Site P&L ownership.
• Regular performance updates.
• Responsible for leading the creation, development and execution of all SEM, SEO, affiliate, re-messaging and new acquisition and retention programs to drive awareness, engagement and conversion.
• Analytically driven approach to management and decision-making, with strong proficiency in web analytics, performance marketing analytics, customer segmentation and testing/optimization techniques. This includes: 1. Leading business analysis of customer and business metrics, maintaining and improving models for predicting lifetime value, repeat rates, and other measures of customer behavior. 2. Developing customer segmentation and propensity to purchase modeling to drive lifecycle marketing across customer touchpoints.
• Partner with Marketing to optimize ROAS.
• Partner with Rhyz brand teams to deliver on their intended brand experience.

Qualifications:

• Minimum of 8-10 years of experience working in ecommerce in either a site merchandising or commercial strategy role, preferably within a beauty or wellness company.
• Proven leadership and team management skills derived from having direct responsibility for building and managing a cohesive, high-performance team.
• Expertise on E-Commerce industry best practices and keep abreast on latest disruptions/trends/new technologies in the digital landscape.
• Multi-platform experience: experience managing multiple e-commerce platforms or websites simultaneously, as this role will oversee various brands.
• Familiarity with common e-commerce platforms (e.g., Shopify+, etc.) and integration capabilities.
• Mobile commerce: expertise in mobile-first design and optimization for m-commerce.
• Personalization and CRM: experience with customer segmentation, personalization strategies, and CRM systems.
• Compliance and legal: familiarity with e-commerce regulations, data privacy laws (e.g., GDPR, CCPA), and other relevant legal considerations.
• Extremely well organized and able to manage multiple tasks, priorities and stakeholders with ease, can move a roadmap forward.
• Experience and success with 1P and/or 3P Amazon fulfillment and integration.
• Proven experience and knowledge of Digital Marketing side of ecommerce, hands-on experience with paid, SEO, SEM, A/B testing, landing page optimization, conversion rate optimization, and web analytics (GA, etc). Experience with other clickstream analytics platforms is a plus!
• Executive presence – this role will interface with senior leaders across the company.
• Fluent in critical performance marketing tools and concepts, including CPA, CAC, ROI, LTV, and CTR.
• Excellent attention to detail and quality of work.
• Must be able to thrive in a deadline-driven, rapidly changing environment.
• Pro-active and results orientated.
• Strong bias for action, relentless about driving and really owning your own business – can operate in full autonomy.
• Comfortable managing both up and horizontally in the organization.
• Self-motivated, analytical and structured approach to your tasks.
• Quick learner and adapts to a professional and high-performance work environment.
• Ambitious and looking to grow and fill in the white space within a company.

Nice to have:

• International e-commerce: experience with global e-commerce operations, cross-border selling, and localization strategies.
• Omnichannel strategy: experience in developing and implementing omnichannel strategies to connect online and offline experiences.
• Customer service oversight: experience overseeing customer service operations related to e-commerce.
• Vendor management: experience in managing relationships with technology vendors, agencies, and other partners.
• Emerging technologies: experience with or interest in emerging e-commerce technologies (e.g., AR/VR, voice commerce, AI-driven personalization).

Company Overview

Rhyz is a family of companies that collaborate to drive innovation within the beauty, wellness and lifestyle industries. We do this by partnering with brands, influencers, creators, and affiliates to create, develop and scale their brands.

Companies are able to access Rhyz services to easily create new brands and scale existing brands with access to a global affiliate base.

Influencers and creators get immediate access to thousands of leading brands and market-leading technology and can even qualify to create their own brands.

Ultimately, this will provide consumers a curated marketplace where they can get their favorite products and trusted recommendations.

Our Benefits & Perks:

You will be part of an engaged, inclusive, global community that values family, giving back, beauty, and sustainability. We offer competitive benefits to eligible employees with comprehensive medical, vision, and dental coverage; supplemental life, short-term, and disability insurance; free access to health coaches, therapists, and an onsite fitness center; a health savings account & 401k with company match; an incentive bonus program; and access to our top-quality beauty & wellness products. You'll also be empowered to prioritize what's important to you through flexible work arrangements and a generous vacation policy. Thinking about expanding your family? We have generous maternity and paternity leave too.

Our Commitment:

We are proud to be an equal opportunity employer seeking diversity in qualified applicants for employment. At Nu Skin we strive to create an environment where success is independent of race, ethnicity, age, gender identity, gender expression, sexual orientation, religion, national origin, ancestry, genetic information, medical condition, disability, marital or veteran status, or any other legally protected status.

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