Lead Director Partnership Marketing

Overview:

Boys & Girls Clubs of America named "One of the Best Nonprofits to Work for in 2017, 2018 and 2019" Indeed.com

Boys & Girls Clubs of America is the nation's premier youth development organization. Our programs, training and services impact nearly 4 million children and teens every year. We are always looking for qualified professionals with a passion for improving young lives, as a member of our national staff. We have strong values, embrace diversity and offer great benefits to allow our employees to maintain work/life balance.

LOCATION: This position is onsite, office-based in Atlanta, GA (hybrid model - 3 days remote / 2 days in office- Tuesday & Wednesday)

JOB SUMMARY

The Lead Director of Marketing is responsible for leading strategic marketing and communications efforts and teams aligned with BGCA’s premier initiatives and partnerships. These efforts aim to advance the organization’s brand equity and establish BGCA as a leading advocate for youth. This position is also responsible for delivering marketing & communications value to identified corporate partners that sponsor these initiatives.

Responsibilities:

ESSENTIAL FUNCTIONS

Marketing & Communications

• Leads integrated marketing strategies to advance the brand, demonstrate the impact of the Club experience and position BGCA as an expert in youth development
• Delivers leadership on strategy development, planning and execution to produce best-in-class campaigns, and cascades the broader marketing communications strategy across all activations within the portfolio
• Leads brand and content strategy and integration across portfolio
• Ensures brand consistency and messaging in all external-facing marketing and communication efforts
• Responsible for marketing communications efforts across portfolio of national programs, initiatives, strategic alliances, and corporate partnerships
• Serves as lead for marketing communications efforts that support initiative plan, including (but not limited to) public relations, events, social and digital, storytelling/content development, brand, advocacy, and advertising efforts
• These efforts may be executed by this role and direct reports, or this role may oversee execution by internal or external vendors, as determined by project scope
• Provides direction and oversight to internal teams, subject matter experts, external partners, agencies, and vendors that ensures delivery of results on-time and on-budget
• Provides expert integrated marketing counsel and guidance to two direct reports
• Leads efforts to scale and localize marketing activities for successful implementation within a federated model
• Stays current on data, trends, competitive landscape, and best practices related to marketing communications and youth development, with eye toward continuous improvement to drive greater impact

Partnerships

• Leads & oversees development and implementation of annual partnership marketing plans to achieve mutually beneficial objectives for identified partnerships within the assigned youth development portfolio
• Identifies and acts upon opportunities to activate partnerships to deliver greater value to the brand and sponsorships
• Responsible for the health of all marketing-led initiatives on behalf of partnerships within the portfolio
• Serves as day-to-day marketing contact for identified partnership and oversees partnerships managed by direct reports
• Ensures fulfillment of sponsorship contracts within the portfolio and ensures deliverables are executed with excellence to ensure continued and increased support for mission
• Oversees marketing reporting for assigned corporate partnerships
• Liaises with professionals at all levels within BGCA, with Clubs and within corporate partnership teams and designees (agencies, vendors, etc.)
• Develops and maintains healthy and productive relationships with internal and external stakeholders, leading with an eye toward mutually beneficial outcomes and solutions
• Works collaboratively with internal teams, partnership teams and vendors to meet stated objectives
• Collaborates with the resource development team to secure new partnerships and renew relationships within identified portfolio by leading marketing efforts

Leadership:

• Supervises two direct reports, providing leadership, direction and coaching to advance BGCA’s mission and marketing goals and reinforce a team culture grounded in the ICARE values
• Serves as a leader of the partnership marketing team, developing and implementing plans and processes that advance the work of the partnership marketing team and the organization
• Interfaces with internal and external stakeholders such as BGCA staff, Clubs, corporate partners, strategic alliances and others
• Demonstrates strong dedication to being a good steward of financial resources
• Demonstrates BGCA mission-driven values of integrity, collaboration, accountability, respect, and excellence
• Participates in additional projects and initiatives as assigned
• Adheres to organizational policies and procedures as described in BGCA’s Employee Handbook, Ethics Policy and elsewhere

SUPERVISION EXERCISED

• Supervises direct reports, providing leadership, direction and coaching to advance BGCA’s mission and marketing goals

Qualifications:

Skills and Traits

Marketing & Communications Acumen

• Possesses the knowledge and skills to perform the job with a high level of accomplishment
• Is knowledgeable about practices and trends affecting marketing, the business and the organization
• Demonstrates commitment to professional growth and learning, and is excited by new opportunities

Builds Collaborative Relationships

• Easily gains trust and respect of others, establishes and maintains effective relationships with stakeholders, and leverages relationships to get work done
• Able to identify stakeholder goals and biases to determine actions that achieve mutually beneficial outcomes; can quickly find common ground and solve problems for the good of all
• Is seen as a team player who works effectively across teams and empowers others to reach shared goals; celebrates success and recognizes the achievements of others
• Is service-oriented and acts with stakeholders in mind; dedicated to meeting expectations and requirements

Communicates Effectively

• Able to motivate others to achieve goals, finding common ground and mutual respect
• Provides information clearly and succinctly, and is able to translate ideas and concepts
• Can present ideas and information in a compelling way to receive support/buy in from stakeholders
• Able to navigate various relationships and circumstances with limited “noise”

Takes Initiative

• Enjoys working hard and seizes opportunities; is proactive and approaches work with a “get it done” attitude
• Is positive and full of energy for new opportunities and challenges; sees projects through from ideation to action to outcome
• Learns quickly when facing new challenges and seeks out information needed to make decisions

Committed to Continuous Improvement

• Demonstrates a commitment to learning; seeks out feedback and applies input to deliver a superior product
• Challenges self and others to think critically and raise the bar; Leverages data and results to inform future planning and decision-making

Plans, Organizes, and Manages Time Effectively

• Breaks down projects into tasks, develops schedules, makes assignments, organizes people and activities
• Ask questions and seeks advice/support to determine priorities; provides progress updates and proactively elevates plan changes, with solutions as appropriate to stakeholders
• Can balance multiple projects, effectively prioritizing resources for greatest outcome

Flexible and Adaptable

• Shifts gears with ease, is open to change and enjoys the challenge of unfamiliar work
• Finds ways to be effective and collaborative amidst any environment or circumstances; is adept at managing ambiguity
• Is able to be nimble in planning, execution and approach to respond to changes in circumstances or demands while continuing to drive toward stated goal

Ethics and Values:

• Demonstrates professionalism and positive demeanor in all interactions
• Demonstrates good judgement and maintains a constructive and productive attitude amidst any scenario
• Self-motivated and demonstrates a relentless pursuit of excellence
• Adheres to appropriate and effective set of core values and acts in line with those values

Qualification

• Bachelor’s degree in marketing, advertising, communications, public relations, business administration and/or similar degree preferred
• Minimum of 7 years of experience
• Strong experience leading integrated marketing plans and producing high quality execution, with demonstrated proficiency in marketing, communications, content/storytelling and digital/social media.
• Service-oriented mind-set with exceptional interpersonal and communication skills.
• Proven track record in building productive professional relationships, and managing through complex issues with various stakeholders to achieve desired outcome
• Demonstrated ability to manage multiple projects, timelines and budgets while maintaining a commitment to high quality, detail-oriented work
• Demonstrated ability to achieve success as an individual contributor and as part of a team
• Demonstrated success driving cross-functional teams toward completion of a project or common goal
• Experience leading marketing communications efforts in relevant business or area of focus a plus (i.e. non-profit, youth development, etc.)
• Advanced capabilities of Microsoft Office (e.g. Word, PowerPoint, Excel and Outlook)

ENVIRONMENTAL & WORKING CONDITIONS

• Normal internal office environment. Travel estimated at 20% (can be up to 3-5 days or more in a month, including weekends, depending upon scheduling requirements). The individual selected for this position must possess and maintain a valid driver’s license and be able to navigate areas of the country or abroad by using a map or other direction methods. Ability to travel by car, airplane or other modes of transportation required.

Physical and Mental Requirements

• Ability to carry out detailed and complex instructions; ability to interact with coworkers and public by telephone and in person as a member of a team to provide services to customers, both external and internal; ability to perform a variety of duties and to prioritize tasks to meet organizational needs. Ability to clearly and concisely exchange ideas, facts and/or technical information and guidance in person, by telephone, email, fax or correspondence. Physical requirements include: sight, hearing, sitting for four + hours a day, standing for one to two+ hours a day, stooping; skills essential for successful communications include speaking, writing and reading comprehension