National Healthcare Marketing Manager

Description

Position: National Healthcare Marketing Manager

Reports To: Director of Marketing/Director of Healthcare Practice

Classification: Exempt

Date of Revision: 2021

Summary

NAC has a national specialized healthcare practice dedicated to creating a new model for the delivery of next generation healthcare advisory, programming, planning and design services; grounded in research, analytics, experiential and evidence-based wellness innovations.

The National Healthcare Marketing Manager will be responsible for leading the local and national marketing support team on healthcare pursuits and business development. We are seeking individuals who have vision and passion, who are positive and enjoy working with others and are excited about forging new ventures and pursuing innovation and excellence.

Requirements

Essential Functions

1. Partner with Health Practice Leadership to manage, organize, develop, and assemble standard marketing materials in support of business development pursuits.
2. Participate in local and national meetings related to client engagement/marketing/business development. Support development of annual Healthcare marketing plan.
3. Coordinate and organize monthly business development pipeline and client engagement reports for presentations to Health Practice and CMO.
4. Coordinate with client engagement team and Health Practice leadership to maintain and update client engagement plans for active and prospective clients.
5. Work together with internal research team to develop, standardize, and execute an advanced client engagement profile for new and existing clients.
6. Support and coach marketing pursuit teams in proposal and interview production, ensuring all work is accomplished on-time, with the highest quality standards.
7. Engage in development of marketing collaterals, responses to RFI/RFQ/RFP and similar solicitations, proposal development, sales presentation development and related activities as needed.
8. Implement marketing brand standards for the Health Practice from the NAC brand standards in all collateral, proposals, and presentations.
9. Assist in the plan to increase the visibility of firm intelligence and thought leadership in relevant healthcare industry print, electronic and social media venues.
10. Organize and manage Marketing Coordinators assigned to support Health Practice pursuits.
11. Oversee and refine proposal production, including graphic layout, written content accuracy and adherence to graphic standards.
12. Plan and organize marketing meetings, campaigns, public relations, social media, and activities for the annual marketing calendar.
13. Collaborate with marketing team to strategize on marketing initiatives, knowledge sharing/best practices and development of key messages.
14. Organize and lead Health Practice sales meetings for all stakeholders.
15. Support and organize the collection of all necessary information relevant to the Go/No-Go process for Health Practice opportunities.
16. Develop and maintain national client engagement/marketing/business development collateral for the NAC Health Practice.

Competencies

1. Demonstrated experience with complex proposal and presentation requirements.
2. An eye for detail, excellent time management and organizational skills.
3. Excellent written and verbal communication skills with the ability to communicate effectively across all levels of an organization.
4. Team-player attitude, assists others, internal client service, flexible and takes ownership and initiative.
5. Ability to work in a collaborative environment to share knowledge and seek knowledge from others.
6. Strong sense of initiative and is a natural implementer.
7. Proficient in Adobe Creative Suite (InDesign, Photoshop, Illustrator, Acrobat Pro), Microsoft Word, PowerPoint, Outlook.
8. Proven effectiveness in managing small marketing teams.

Certification Requirements

Member of SMPS preferred.

Supervisory Responsibilities

Oversee one or more Marketing Coordinators.

Work Environment

This position operates in a professional open office environment with low to moderate noise levels including collaborative work areas for team meetings.

Physical Demands

Hand/Wrist/Finger dexterity for 8 hours a day, 40 hours a week. Ability to lift a set of construction documents. Ability to sit for long periods of time.

Position Type/Hours expected to work

This is a full-time position, with a minimum expectation of 40 hours per week. Late evenings may be required for project deadlines.

Travel

Occasional local travel.

Required Education and Experience

Bachelor's degree preferred. A minimum of ten years of related experience in the A/E/C industry preferred. Healthcare architecture experience highly preferred.

Work Authorization

Sponsorship may be considered.

AAP/EEO Statement

NAC is committed to the principle of equal opportunity employment. All qualified employees and prospective employees will be recruited, selected, and trained without regard to age, sex, race, color, religion, disability, national origin, veteran status, or any other legally protected status.

NAC will provide reasonable accommodations to qualified individuals with a disability to the extent that doing so does not create an undue hardship on NAC, Inc.