Our client is seeking a highly driven, results-oriented, and forward thinking Digital Marketing Analyst. This role reports to the Vice President, Performance Marketing, and will work closely with internal teams within the organization along with agency partners to analyze marketing data across various digital channels and help turn those insights into actionable strategy recommendations.
As a Digital Marketing Analyst, you can expect to own the regular review of our search engine marketing performance data, filter through the noise, and find the story that is hiding within the details. You'll be involved in the improvement process by developing attribution models and creating lead scoring to increase lead quality and revenue. You'll also use your data analysis skills to help generate new lead-generation campaigns and create testing recommendations that you'll oversee and report on.
Your insights will play a crucial role in our marketing campaign optimizations that boost engagement, enhance campaign effectiveness, and support the brand's overall business goals of increasing leads, improving lead quality, and growing profitable franchisees.
The Ideal Candidate
• Loves working with an in-person team to collaborate, have fun, and celebrate wins.
• Finds success in results, not effort.
• Is curious, constantly asking questions, exploring, and experimenting with new strategies, ad platforms, and the latest trends.
• Has strong analytical skills, loves data, and finding insights that can tell a story.
• Loves the freedom to take data and run with new ideas to improve performance.
• Enjoys a fast-paced environment, but is still detail oriented, thinking ahead to anticipate outcomes, and create solutions.
Qualifications
Strong Education & Life Experience
You should be well-educated, which can be demonstrated by a bachelor's degree in marketing, data science, or another related field along with work experience. If you don't have a formal degree, you should have the equivalent of training and work experience in fields related to marketing analytics or business intelligence.
Digital Marketing Experience
You need to be a marketer at heart, with a strong grasp of key digital marketing metrics across various paid channels such as Google/Yahoo/Bing PPC, CTV/OTT, Display, Remarketing, Retargeting, Social, Email, etc. You should have experience in testing new strategies to improve performance across those channels. Any experience with Conversion Rate Optimization and User Experience is a plus.
Natural Technical Proficiency
You'll need to be very well-versed in platforms like Google Analytics, Google Tag Manager, Microsoft Excel and Microsoft Power BI or Tableau in order to segment and synthesize data in a way that is presentable to all audience types.
Ability to Analyze and Tell a Story
The ability to perform advanced data analysis, including report building & monitoring to improve campaign performance is key. You'll need to regularly forecast and provide trend analysis to assist leadership in making wise data decisions at a large scale that has direct impacts to business owners. Strong data visualization, pattern recognition, predictive modeling skills, with the ability to derive actionable insights from that data will be something you'll be expected to do regularly.
An Eye for Detail
The love of spreadsheets is one thing, but this role will require you to demonstrate the ability to juggle multiple projects - and your dedication to delivering high-quality results on time is crucial.