Chief Digital Officer

Chief Digital Officer (CDO)

The Chief Digital Officer (CDO) will be a strategic leader responsible for spearheading and overseeing the company's digital business. The ideal candidate will have a proven track record of leveraging technology to enhance business operations, improve customer experiences, and drive revenue growth. This role requires a visionary, out of the box thinker with the ability to balance innovation, data-driven decision-making, and operational excellence.

This position will report into the CEO.

What you get to do every day:

1. Digital Strategy & Growth:
   • Develop and implement strategic plans that meet the Company’s aspirations and financial goals.
   • Identify and evaluate digital opportunities that drive competitive advantage and enhance customer value.
   • Collaborate with executive leadership to ensure digital initiatives align with organizational goals.
   • Oversee the company’s paid acquisition marketing efforts and expand the program efficiently and with a focus on data driven growth.
   • Create and execute on strategies that further enhance the omnichannel business and foster the blur the lines between digital and brick & mortar.
2. Leadership:
   • Drive the company to achieve and surpass sales, profitability, cash flow, and business goals and objectives.
   • Provide inspirational leadership and direction and ensure the continued development and management of a high performing team.
   • Bring an entrepreneurial mindset to the role, exploring innovative digital strategies, taking calculated risks, and driving transformative change within the company.
3. Product & Technology:
   • Define enterprise roadmap for developing products and features that enhance the customer experience and drive conversion and profitability.
   • Evaluate and implement digital tools and platforms to streamline operations and enhance efficiency.
4. Customer Experience Enhancement:
   • Champion customer-centric digital experiences across all touchpoints.
   • Implement strategies to enhance the overall customer journey through digital channels.
5. Data-Driven Decision Making:
   • Leverage data analytics and insights to inform decision-making processes.
   • Implement data-driven strategies for marketing, sales, and operational effectiveness.

What you bring to the role:

• Proven experience as a CDO or in a similar senior digital leadership role.
• Prior start-up experience.
• Demonstrated ability to develop and implement successful strategic plans.
• Deep understanding of financial strategies and finance-related performance metrics.
• Proven track record of successfully managing P&L for digital businesses, with a strong focus on revenue and profit growth.
• In-depth knowledge of the digital marketing landscape, including SEO, SEM, social media, and e-commerce platforms.
• Excellent communication and collaboration skills.
• Strong leadership and people management capabilities.
• Bachelor's degree in a relevant field; advanced degree preferred.

What’s in it for you?

• Massive career growth opportunities.
• Competitive compensation.
• Medical/Dental/Vision benefits through Greenshield- Health Benefits 100% employer paid!
• Company Provided Life Insurance equal to one year salary.
• RRSP matching.
• 3 weeks’ vacation.
• Birthday off with pay!
• Paid holidays.
• Complimentary DirectBuy Membership!