Director, Product Marketing

Director, Product Marketing

FormFactor, Inc.

Livermore, CA

We live in a mobile-driven world where technology is constantly improving. Semiconductor manufacturers need a partner as they pioneer and drive the most advanced integrated circuits (ICs) ever made. FormFactor is the world’s leading supplier of semiconductor test and measurement products used to test the ICs that power the majority of smartphones and tablets on the planet, as well as electronic systems used in computing, consumer, automotive, Artificial Intelligence (AI), and other applications. We are a big company with a small-time feel. Working at FormFactor gives you the opportunity to work with cutting-edge technology, have a direct influence on next-generation products hitting the market and drive the overall growth and development of the semiconductor industry.

We are a fast-paced, agile, growing company that values the diversity of thought and constantly strives for a more diverse, inclusive environment. We are looking for enthusiastic, talented individuals who can thrive in a changing and challenging environment.

Purpose:

The Product Marketing Director is responsible for the global strategic marketing activities related to their assigned probe card products, works with the account teams for assigned accounts and provides marketing leadership to the product groups. This position regularly interacts with senior management and executives, and provides the overall product positioning, product strategy and direction, and communications objectives for the assigned products. The person will understand our customers’ test challenges and will work closely with customers to define solutions to these challenges using FormFactor products and technology. The person also sets market requirements, manages product roadmaps, project priorities and trade-offs as necessary, and resources allocation for those assigned products. The person also works with the account teams for their assigned customers to maximize profit and market share. This includes updating competitive situations and threats, communicating customer’s requirements and providing input to the account strategy.

ESSENTIAL DUTIES AND RESPONSIBILITIES

• Create and publish Market Requirements Documents that clearly defines customer’s needs and features/specs that differentiate FFI products;
• Function as part of a cohesive team to include Product Marketing Managers and Engineering Managers in the product group to ensure that the assigned products give FFI a competitive advantage;
• Develop business cases to support market and business development;
• Articulate customer use cases to support product solutions definition and development;
• Define Value Propositions to support the competitive positioning of the products and solutions in the market;
• Define value pricing propositions that support high margin contribution for the Company’s products in the market;
• Develop target and key account positioning strategies in support of sales activities;
• Develop and articulate fact-based and current competitive intelligence that includes product and financial positioning vis-a-vis critical extant and emergent competition;
• Lead the New Product Introduction (NPI) process to ensure that new products are developed per the FFI PLC process. NPI includes beta testing, sales training, creating sales and product collateral, and insuring the go-to-market success of new product launches;
• Articulate SMART objectives to insure product and organizational success;
• Participate in strategic planning activities to include articulation of organic and inorganic growth opportunities;
• Train the sales/account teams regularly such that the knowledge of the market and FFI products & solutions are transferred to the teams as part of NPI;
• Cross-functional engagement with sales, applications engineering, NPI engineering, R&D, manufacturing, finance and corporate communications as part of NPI.
• Interface with customer to define device testing requirements that drives product roadmaps for long-term revenue growth.
• Use negotiation skills to close gaps between customer requirements and factory capabilities
• Prepare and deliver technical presentations explaining products or services to customers and prospective customers.

Requirements:

• Bachelor’s degree in Electrical Engineering Mechanical Engineering, Physics, or other technical degree, Master’s degree preferred.
• 8+ years experience in applications, marketing, product development, or general management that involved leading and mentoring others.
• 8+ years experience in a customer or supplier-facing role in the semiconductor industry. Must have solid knowledge of the semiconductor manufacturing and test process.
• Excellent verbal and written communication skills in English.
• Strong business acumen and demonstrated ability to drive revenue growth through technical engagements.
• Strong presentation and communication skills, including both small group and large audiences.
• Need to be comfortable speaking to a group and engaging in problem-solving dialogue with occasionally distressed customers or partners.
• Demonstrated success in team environments where outcomes are influence-based.
• Cross-disciplinary technical breadth and depth necessary to explain and negotiate details of product functionality and performance with customers. Familiarity with general wafer sort testing for both memory and logic IC. Knowledge of ATE systems is desired.
• Must have the ability to travel for business as much as 50% of the time both domestically and internationally to customer sites, subsidiary offices, and appropriate sales or marketing events.

This position is located in Livermore, CA. The pay range for this role is between $178,600 and $234,400. FormFactor maintains broad salary ranges for its roles in order to account for variations in education, training, skills, relevant work experience, business needs and market demands. Candidates are typically placed into the range based on the preceding factors as well as internal peer equity. The base pay range is subject to change and may be modified in the future. Benefits offered for this role include: medical, dental, vision, EAP, short-term and long-term disability, life insurance, flexible spending and savings accounts, 401(k), ESPP and paid time off.

FormFactor is committed to providing a work environment where everyone is treated with dignity and respect. We are an Equal Employment Opportunity (EEO) employer and are committed to compliance with all Federal, State, and local laws that prohibit employment discrimination on the basis of age, race, color, sex (including breastfeeding and related conditions), gender (including gender identity and gender expression), national origin, ancestry, sexual orientation, religion, physical or mental disability, marital status, registered domestic partner status, medical condition, military or veteran status, genetic characteristics or information, or any other legally protected characteristic. These protections extend to all employment and management decisions including, but not limited to, recruiting, hiring, training, promotions, pay practices, benefits, disciplinary actions and terminations, and all other terms and conditions of employment.