Content Manager

The Manufacturing Institute is the 501(c)3 nonprofit workforce development and education partner of the National Association of Manufacturers. The MI’s mission is to inspire, educate and empower the manufacturing workforce of today and tomorrow. The MI’s diverse initiatives support all American workers, including emerging workers, women, veterans and students, through skilled training programs, community building and career growth.

Job Title: Content Manager

Division: Manufacturing Institute

Department: Content Support Team

Reports To: Senior Manager, Workforce Content

FLSA Status/Level: Exempt; Professional

Position Overview:

The Manufacturing Institute (MI) is seeking an innovative, team-oriented communications professional to serve as its Content Manager as part of its Content Support team. This position has been recently created to bolster the organization’s content deployment strategy by integrating the function internally to work more closely with its team of program professionals. This role is responsible for development and management of all content across the organization’s social media channels and websites as well as creating short-form content for its digital newsletters and other channels.

The position serves an important role in expanding how the organization communicates insights to a wide array of stakeholders as well as our overall presence in key markets. The Content Manager will be responsible for promoting opportunities to access reports, key findings as well as events on an array of topics including the MI’s program portfolio and manages the strategy for regularly disseminating information and impact summaries to segmented audiences.

Join the MI Team and Make an Impact in the Following Ways:

• Working at the direction of the Senior Manager of Workforce Insights to develop and promote accessible content to a diverse set audience across an array of digital channels.
• Developing and deploying social media messages and newsletters as part of a comprehensive editorial calendar that helps to share actionable workforce solutions, promote opportunities for external stakeholders to engage in the MI’s events and highlights learnings to support the recruitment, retention and upskilling of the manufacturing workforce.
• Managing project-based social campaigns, promotional plans and identifies and leverages new opportunities to highlight the impact of the organization’s work.
• Overseeing social media tactics to grow and expand the engagement of key audiences for the organization’s primary social media channels, as well as several sub-brand channels for the organization’s key programs.
• Coordinating with communications and brand strategy professionals from the organization’s affiliate, the National Association of Manufacturers to ensure editorial and social content aligns with the MI’s brand strategy and leverage the most effective tactics.
• Working closely with the MI’s team of workforce experts to plan and develop regular email newsletter publications that highlight key findings from the MI’s work and ways stakeholders can engage in the organization’s initiatives.
• Updating and curating the organization’s website with current content and information.
• Developing custom roll out plans to highlight and share key updates from the MI’s programs and projects.
• Utilizing analytical tools to measure the reach of the organization’s digital tactics and evaluate the performance of social media and digital marketing campaigns to continuously optimize future tactics.

Supervisory Responsibilities: None

We are looking for Ambitious Candidates who meet the Following Criteria:

• Professional Experience: At least 3 years of relevant experience in the fields of digital strategy, social media management, communications and/or marketing. Ideally with a portfolio or case studies demonstrating successful social media campaigns or initiatives. Experience working in non-profits is preferred.
• Strong Communication Skills: Proficiency in writing and editing content that is engaging, clear and brand-appropriate. Ability to communicate thoughtfully and effectively across different social media platforms.
• Creativity and Innovation: Demonstrated ability to create original, eye-catching content that resonates with the target audience. Should possess a knack for storytelling and visual communication.
• Social Media Expertise: In-depth knowledge of various social media platforms (such as LinkedIn, Facebook, X, Instagram, YouTube, etc.), their algorithms and best practices. Familiarity with social media management tools (like Sprout Social) is also essential.
• Marketing Skills: Understanding of digital marketing strategies, including content marketing, SEO and online advertising. Ability to align social media strategies with broader marketing goals.
• Analytical Skills: Proficiency in analyzing social media metrics and insights to gauge content performance and audience engagement. Should be able to use data to inform strategy and decision-making.
• Experience with Content Creation Tools: Familiarity with basic graphic design and content creation tools (such as Canva, Final Cut Pro) to quickly produce high-quality visual content.
• Adaptability and Trend Awareness: Ability to stay up-to-date with the latest social media trends and adapt strategies accordingly. Should be able to experiment with new features and trends to keep the content fresh and engaging.
• Strategic Planning: Experience in developing and implementing social media strategies that align with the organization’s objectives and brand voice.
• Time Management and Multitasking: Ability to manage multiple projects and deadlines efficiently. Should be organized and able to prioritize tasks effectively.
• Teamwork and Collaboration: Ability to work collaboratively with other team members and understanding of organizational goals and the priorities of internal departments, to develop cohesive campaigns and content is essential. Candidates must operate well in small collaborative teams and possess high-levels of customer service acumen focused with the ability to interact regularly with staff, vendors, and other stakeholders.
• Organization and Judgment: The ability to complete complex assignments with high levels of independence and provide guidance to other members of the organization in a project management capacity. Able to occasionally travel to a small number of planned events the organization hosts across the country.
• Technical Expertise: Proficiency in MS Office programs and SharePoint required. Familiarity with Salesforce and Asana is a plus.

And finally, it's important that you have...

• Good communication and interpersonal skills. Relationships are important! You will be growing, supporting, and strengthening (and sometimes repairing) relationships all the time.
• At least some experience with and a working knowledge of the Microsoft productivity suite—specifically Word, Excel, PowerPoint; but also, SharePoint, Teams, and Outlook.
• A team-oriented attitude with a developed customer service focus. We rise and fall as a team and our work is for others (our “customers”) and often informed through relationships.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Salary Range: $70,000 - $85,000 annually. This salary range represents a good faith estimate of the lowest to the highest salary for this position. The final salary offered will be based on qualifications and experience.

Equal Opportunity Employer: The Manufacturing Institute is proud to be an Equal Employment Opportunity and Affirmative Action employer that is committed to inclusion and diversity. We welcome and celebrate everyone’s uniqueness here at the MI. We provide equal opportunities to individuals regardless of race, color, ancestry, religion, sex, sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, genetic information, political views or activity, or other applicable legally protected characteristics.

We also consider qualified applicants with conviction histories, consistent with applicable federal, state and local law. At the MI, we believe in Second Chances! The MI is committed to offering equal employment opportunities to ALL. We only require that you have the qualifications, talent and passion to be successful in your role.

The MI is committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, you may contact us at

The NAM is the largest manufacturing association in the United States and one of the nation’s most influential advocates for manufacturing. By joining the MI, you become part of a spirited and dynamic team that is driven to succeed. We recognize and reward our staff with competitive pay and annual performance-based bonus programs. We offer an outstanding benefits package that includes health, dental, and vision insurance, life, short-term and long-term disability, flexible spending accounts, SmarTrip, and a 401(k) Salary Deferral plan with employer match and contributions, vacation, and sick leave, and more. Become part of a fast-paced team passionate about keeping the United States the world leader in manufacturing.

Get involved. Make an impact. Join the MI team.