Marketing Manager, Amazon Business International Expansion

Marketing Manager, Amazon Business International Expansion

Come be a part of a rapidly expanding $35 billion dollar global business. At Amazon Business, a fast-growing startup passionate about building solutions, we set out every day to innovate and disrupt the status quo. We stand at the intersection of tech & retail in the B2B space developing innovative purchasing and procurement solutions to help businesses and organizations thrive. At Amazon Business, we strive to be the most recognized and preferred strategic partner for smart business buying. Bring your insight, imagination and a healthy disregard for the impossible. Join us in building and celebrating the value of Amazon Business to buyers and sellers of all sizes and industries. Unlock your career potential.

The International expansion oversees Amazon Business Canada, Mexico and new launches. This role is for our Amazon Canada Team. Launched in October of 2019, Amazon Business Canada is applying the same entrepreneurial and innovative approach that delivered the Amazon.ca shopping experience, new technologies, products (like our Amazon Echo, Kindle e-readers, and tablets), and enterprise services (like Amazon Web Services). With our drive to reinvent on behalf of business customers, we are focused on building Amazon Business into the largest and most innovative Business-to-Business (B2B) marketplace in the world. Our customers include individual professionals, small businesses to large institutions (and everything in between) from every industry vertical. You are a strong leader who can influence executives, prioritize, communicate clearly and compellingly and understand how to deliver excellent results within a strong and talented team, as well as, being able to drive change across other organizations. The role requires innovative thinking and a strong customer and quality focus.

We are seeking a talented Marketing Manager to accelerate the growth of the Amazon's Canada B2B business. As a Marketing Manager you will be responsible for owning Customer Acquisition initiatives to onboard new small business segment (SSR) customers to Amazon Business, optimize current marketing channels and launch new ones, manage acquisition spend and campaign efficiency and ensure the right value proposition is communicated to prospect businesses. In collaboration with MM and other stakeholders (local and Global) you will develop plans for accelerating customer acquisition, improving the efficacy of the campaigns and maximizing new customer activation. A Marketing Manager is expected to conduct customer research and analyze existing customer and performance data. Successful candidate will be able to work comfortably with both qualitative and quantitative data, and able to turn data inputs into business actionable insights.

Key job responsibilities

1. Implement cross-channel marketing campaigns from concept to launch (email, mobile, onsite) that aims to hit plan. Successful candidate will be equally comfortable building strategic marketing plans and executing at a tactical level.
2. Run marketing campaigns and other growth initiatives end-to-end: you will design experiments, develop campaign strategy, and drive execution of the campaign through to completion.
3. Own and manage merchandising process.
4. Own reporting performance metrics on weekly, monthly and quarterly basis to the leadership.
5. Partner with the central marketing team to localize new feature launches.
6. Develop and champion bold and creative ideas.

A day in the life

1. Develop marketing campaign using Amazon internal tools.
2. Prepare weekly performance reports.
3. Meet with the Central Marketing team on a weekly basis.
4. Partner with the vendor managers and seller managers to market new selection.

Minimum Qualifications

1. 2+ years of professional non-internship marketing experience.
2. Bachelors degree.
3. Experience in professional non-internship marketing.
4. Experience building, executing and scaling cross-functional marketing programs.
5. Experience using data and metrics to drive improvements.

Preferred Qualifications

1. 3+ years of professional non-internship marketing experience.
2. Experience presenting ideas to various levels of an organization to gain support for initiatives.
3. Experience working with a major brand or entertainment company in project/production management.
4. Experience in e-commerce, start ups, advertising, commercial.
5. Experience using data visualization tools.

Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $70,900/year in our lowest geographic market up to $151,700/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.