Responsibilities
TikTok is the leading destination for short-form mobile video. Our mission is to inspire creativity and bring joy. TikTok has global offices including Los Angeles, New York, London, Paris, Berlin, Dubai, Singapore, Jakarta, Seoul and Tokyo.
Why Join Us
Creation is the core of TikTok's purpose. Our platform is built to help imaginations thrive. This is doubly true of the teams that make TikTok possible. Together, we inspire creativity and bring joy - a mission we all believe in and aim towards achieving every day. To us, every challenge, no matter how difficult, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At TikTok, we create together and grow together. That's how we drive impact - for ourselves, our company, and the communities we serve.
Join Us.
Team Introduction
TikTok’s Lead Ads team is part of the TikTok Monetization Product organization and is responsible for building lead generation solutions that enable businesses to create seamless interactions with their customers while ensuring our community feels comfortable and safe on the platform. This team aims to provide intuitive, simplified solutions that grow advertiser activation and retention via performance and higher ROI.
We are looking for talented individuals to join our team in 2024. As a graduate, you will get unparalleled opportunities for you to kickstart your career, pursue bold ideas and explore limitless growth opportunities. Co-create a future driven by your inspiration with TikTok.
Successful candidates must be able to commit to one of the following start dates below:
- January 15, 2024
- February 5, 2024
- March 4, 2024
- May 20, 2024
- June 10, 2024
- July 15, 2024
- August 12, 2024
We will prioritize candidates who are able to commit to these start dates. Please state your availability and graduation date clearly in your resume.
Applications will be reviewed on a rolling basis. We encourage you to apply as early as possible.
Candidates can apply to a maximum of two positions and will be considered for jobs in the order you apply. The application limit is applicable to TikTok and its affiliates' jobs globally.
Responsibilities
- Work with product managers to launch products and optimizations based on market requirements and data analysis.
- Partner with cross-functional business teams, including engineering, data science, product marketing, and sales, to understand product and the needs from business and consumer perspectives.
- Support the goal of responsible development of TikTok's ad products by planning product vision.
- Own the product strategy and execution for features and products designed to support our users at each step of the process, improving user experience and conversion rates.
- Solicit ideas and feedback, gather requirements, write product specs and workflows, and coordinate cross-functionally.
- Develop and thoroughly present go-forward recommendations.
- Assist with the long-term product development plans and collaborate with the user product team to provide users with a more complete and smooth TikTok experience.
Qualifications
- Have an MBA program or equivalent.
- Experience in performance ad monetization with delivery and optimization strategy.
- 5+ years of relevant technical experience (i.e., PM, Engineering, Data Science, or other).
- Fast learner with a good sense of judgment and original thinking.
- Excellent documentation, presentation, communication, organizational, and analytical skills, particularly implemented in a cross-functional and global role.
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at
By submitting an application for this role, you accept and agree to our global applicant privacy policy, which may be accessed here: .
Job Information:
For Pay Transparency
The base salary range for this position in the selected city is $207000 - $410000 annually.
Compensation may vary outside of this range depending on a number of factors, including a candidate’s qualifications, skills, competencies and experience, and location. Base pay is one part of the Total Package that is provided to compensate and recognize employees for their work, and this role may be eligible for additional discretionary bonuses/incentives, and restricted stock units.
Our company benefits are designed to convey company culture and values, to create an efficient and inspiring work environment, and to support our employees to give their best in both work and life. We offer the following benefits to eligible employees:
We cover 100% premium coverage for employee medical insurance, approximately 75% premium coverage for dependents and offer a Health Savings Account(HSA) with a company match. As well as Dental, Vision, Short/Long term Disability, Basic Life, Voluntary Life and AD&D insurance plans. In addition to Flexible Spending Account(FSA) Options like Health Care, Limited Purpose and Dependent Care.
Our time off and leave plans are: 10 paid holidays per year plus 17 days of Paid Personal Time Off (PPTO) (prorated upon hire and increased by tenure) and 10 paid sick days per year as well as 12 weeks of paid Parental leave and 8 weeks of paid Supplemental Disability.
We also provide generous benefits like mental and emotional health benefits through our EAP and Lyra. A 401K company match, gym and cellphone service reimbursements. The Company reserves the right to modify or change these benefits programs at any time, with or without notice.
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