Category Manager - Adult Non-Alcoholic

Craft Collective is seeking a “do-it-all” non-alcoholic beverage segment category manager. In this role, you’d define the sub-categories, manage them, interface with our supplier partners, and effect our go-to-market strategy. You will make the decisions. You’ll work with our territory sales and marketing teams to help them represent the brands effectively, but you will also be involved in field work yourself by, for example, selling to key accounts, executing promotional events, negotiating and executing displays, conceiving of sales rep incentive programs, and much more. This is very much a hybrid role; office/field, manage/individually contribute, influence/do, corporate/startup. You will regularly feel like you have too much to do and, if successful, you’ll learn how to “focus your eyes while your head is spinning.” Craft Collective envisions building a best-of-breed portfolio within the following adult non-alc sub-categories: Spirits, Beer, Wine, RTDs and Functional Beverages.

The Details

ABOUT CRAFT COLLECTIVE: Craft Collective is an independent craft beverage distribution company focused on quality, craft producers. We maintain ample refrigeration, a fully climate-controlled warehouse, and refrigerated delivery vehicles. Our people represent our brands with enthusiasm and diligently care for our products. We're honest, accommodating, and committed to helping craft producers succeed. We work with local, regional, and national brands in craft beer, cider, wine, kombucha, coffee, and more, including Bissell Brothers, Schilling, Foam Brewers, Aeronaut, SingleCut, Finback, Idle Hands, Proclamation, Graft Cider, and more. See our entire portfolio of craft beverages at

EMPLOYMENT AT CRAFT COLLECTIVE: We offer competitive pay, terrific benefits and a beverage enthusiast culture. We are dedicated and passionate about the beverage industry. We work hard and will expect the same from you. This position offers the opportunity to become part of a great team of individuals driven to deliver the best quality craft beverages to the finest establishments in Massachusetts and Rhode Island.

POSITION OVERVIEW: We are looking for a Category Manager with a passion for the beverage industry, particularly in the area of adult non-alcoholic beverages. This position will focus on developing insights, identifying opportunities and communicating recommendations to lead future industry growth to our supplier partners and external retail customers. We are searching for an individual who takes ownership of their work and always pushes themselves and others to reach higher and achieve more. This position will report directly to the President and General Manager of Craft Collective, Inc.

RESPONSIBILITIES

1. Build strong relationship with retailers as trusted Category advisor across for adult non-alc.
2. Develop impactful category analyses and consumer insights using a range of syndicated and non-syndicated data sources.
3. Synthesize learnings from various sources to create clear and impactful selling stories in a visually appealing manner using presentation software such as PowerPoint and Google Slides.
4. Effectively educate internal teammates and external customers on growth opportunities through clear and impactful communications.
5. Partner with Sales team to engage retail buyers to grow their understanding of and dedication to the category.
6. Directly engage key accounts and chain accounts to generate placements and sales opportunities.

REQUIRED QUALIFICATIONS:

1. Strong passion for the adult non-alc beverage industry.
2. Bachelor’s degree in a relevant field of study.
3. Moderate to Advanced proficiency utilizing Microsoft Excel and Google Sheets to manipulate and organize data.
4. Moderate to Advanced proficiency utilizing Microsoft PowerPoint and/or Google Slides to organize and visualize the story line for presentations.
5. Ability to understand information, develop insights and identify opportunities when analyzing large data sets.
6. Ability to translate findings and recommendations into a concise and effective selling story.
7. Ability to confidently present insights, opportunities and recommendations to internal or external stakeholders in a persuasive manner.
8. Strong verbal and written communication skills.

PREFERRED QUALIFICATIONS:

1. Category Management or High-Level Sales experience in the consumer packaged goods industry.
2. Familiarity with syndicated data, software, and measures (IRI, Nielsen, etc.).
3. Familiarity with shopper panel information data, software and measures (IRI, Nielsen, InfoScout, Retailer Loyalty data, etc.).
4. Experience with dashboarding software such as PowerBI, Qlik, TABS Analytics, Tableau, or Spotfire.

DESIRED TRAITS:

1. Self-starter who will take ownership of work and drive results.
2. Ability to work in a “startup” environment without intense day to day management and with the expectation of incomplete resources and rapid change.
3. Flexible work style, ability to work as a team, remotely, in the field and in an office environment.
4. Eagerness to monitor and participate in supplier and the company’s social communities.
5. Strong analytical and organizational skills with high attention to detail.
6. Team-Oriented.
7. Strong verbal and written communication skills.

PAY & BENEFITS:

1. Competitive Base Pay.
2. Commissions and Incentives based on sales within the Category.
3. 401K with 4% Company Match and Annual Profit Sharing Contributions.
4. Unlimited Vacation (Subject to Manager Approval).
5. Charitable Matching up to $260 per year.
6. Community Time-Off up to 16 hours per year.
7. Insurance: Medical, Dental, Vision - 100% of base plan covered for employee.
8. Insurance: Disability, Life, Employee Assistance Program - 100% Company Covered.

Job Title:
Category Manager - Adult Non-Alcoholic

Company:
Craft Collective

Employment Type:
Full Time

Industry Sectors:
Beverage - Non Alcoholic

Date Posted:
10/7/2024

Location: Boston, MA