Job Title
Senior Account Strategist
Job Description
About Your Role
The Account Strategist acts as an internal sales representative responsible for conceiving, managing, and executing online marketing initiatives and management of all advertising programs and associated revenue pre- and post-sale. This includes media plan creation, campaign implementation, optimization, reporting, program retention and renewal, and ensuring prompt and proper resolution of advertiser business issues.
About Your Contributions
- Respond to RFPs, develop media plans in line with strategic marketing goals.
- Execute and implement advertising campaigns to ensure delivery and performance, coordinating efforts between cross-functional teams as necessary.
- Embody white glove service to clients, serving as the internal and external point of contact for execution, particularly in post-sale.
- Work with Ad Operations to ensure clients’ ads are trafficked, monitored, and optimized.
- Maximize campaign performance and company revenue by coordinating reports to further increase success rate and renew/grow current business.
- Update contract management system with campaign change orders and alert team of changes that will affect revenue.
About You
- 4-year degree required; marketing or business degree preferred. Additional digital marketing or sales experience may substitute for education on a year-for-year basis.
- Minimum of 3-5 years of marketing, sales and/or account management experience; including one year of digital advertising experience. Project management experience is a plus.
- Possess excellent organizational, interpersonal, and influential written and verbal communication skills.
- Ability to collaborate cross-functionally; ability to exercise judgment and flexibility in balancing program requirements, milestones, and keeping projects moving on schedule.
- High attention to detail. Strong analytical, quantitative and strategic problem solving. Excellent grammar, spelling and proofreading skills.
- Positive and confident disposition when responding to frequent deadlines for multiple customers.
- High degree of proficiency in MS Office products. Excellent working knowledge of Excel, Word, PowerPoint, Outlook and the Internet.
- Demonstrated ability to quickly build positive team relationships.
- Be able to think strategically and act tactically.
Hybrid 3x a week- (Chicago)
In-office Expectations: This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
It is the policy of Dotdash Meredith to provide equal employment opportunity (EEO) to all persons regardless of age, color, national origin, citizenship status, physical or mental disability, race, religion, creed, gender, sex, sexual orientation, gender identity and/or expression, genetic information, marital status, status with regard to public assistance, veteran status, or any other characteristic protected by federal, state or local law. The Company will provide reasonable accommodations for qualified individuals with disabilities.
The Company participates in the federal E-Verify program to confirm the identity and employment authorization of all newly hired employees.
#J-18808-Ljbffr