Company:
CPI Security
Location: Charlotte
Closing Date: 19/10/2024
Salary: £125 - £150 Per Annum
Hours: Full Time
Type: Permanent
Job Requirements / Description
CPI Security, a leader in the security and automation solutions industry, is looking for a Creative Director to join our growing team! This is more than "just a job" – it's your chance for a fulfilling and purpose-driven career. You should have a proven track record in digital marketing in delivering innovative solutions. This hands-on role is critical to our vision to build a world-class, in-house, creative organization who develops engaging designs that resonates with core audiences. Together, we will leverage your expertise in brand identity, design, performance creative, and e-commerce to achieve the vision and beyond!
Essential Functions
- Drive Strategic Mindset into Creative Ideation & Fulfillment
- Collaborate closely with marketing, strategy, and business teams to understand objectives, target markets, and key messages
- Development of Iconic and Memorable Ideas
- Stay abreast of industry trends, emerging technologies, and best practices in UX/UI design, e-commerce, and performance marketing to drive continuous improvement and innovation
- Build a World-Class, In-House Creative Organization and develop talent on the team
- Champion an omni-channel mindset in creative development, ensuring ideas are adaptable and effective across various channels and platforms
- Brand campaign development and implementation aligning with business objectives and market positioning
- Ensure consistency and excellence in creative output across all touchpoints and channels
- Competitive differentiation through programs and brand identity
- Be a champion for design thinking across marketing to ensure efficiency and collaboration while educating the broader marketing team through creative briefs, visual storytelling & etc.
Oversight Creative Design and Development
- Collaborate with digital, social media, and content teams to optimize creative assets for maximum impact and reach
- Drive the creation of campaigns, content, and initiatives that captivate, engage, and resonate with diverse global audiences.
- Provide creative direction and mentorship to a team of creatives, fostering a culture of innovation, collaboration, and excellence.
- Lead the creative vision and strategy for digital marketing campaigns, ensuring alignment with client objectives and brand guidelines.
- Oversee the development and execution of UX/UI design concepts that enhance user engagement and drive conversions across digital platforms
- Oversee the seamless integration of creative concepts across traditional and digital channels to drive brand awareness and engagement
- Ensure a high level of design execution is met across a wide variety of B2B and B2C marketing assets
- Collaborate across the organization and manage the team to ensure Creative Services is oriented to helping advance the business in meaningful ways
- Oversight in development of brand positioning, messaging and visual evolution, refresh
- Ownership of tracking and metrics for all activities- reports to senior management
- Researches, formulates, and shares best practices and standards for UX research and development of user experiences
Other Experience Required
- Bachelor's degree or higher in related field preferred
- 5+ years of relevant in-house/agency experience with marketing, brand, and interactive design
- Expertise in UX/UI design principles, user-centered design methodologies, and e-commerce best practices.
- Strong conceptual thinking and creative problem-solving skills, with the ability to translate complex ideas into compelling visual solutions
- Experience leading and mentoring a team of designers, fostering a culture of creativity, collaboration, and accountability
- Ability to blend creativity with strategic thinking and translating business objectives into compelling solutions
- Strong leadership skills with a demonstrated ability to build, motivate and lead high-performing creative teams
- Very strong written and verbal communication skills and the ability to think analytically
- A sound understanding of digital marketing practices, tactics, and strategies
- Passion for innovation, staying ahead of best practices in creative marketing, emerging technologies, and industry trends
- Proven track record of developing successful digital marketing campaigns that drive results
- Expert level skill in the Adobe Creative Suite (Illustrator, Photoshop, InDesign)
- Experience Figma, and Microsoft PowerPoint is preferred
- Excellent communication and collaboration skills, with the ability to effectively present creative concepts to leadership
The Perks
- Aggressive pay and the opportunity to work for an iconic brand
- Great medical, dental, vision, short- & long-term disability and life insurance options
- Company paid holidays, floating holiday, and paid time off (PTO)
- 401(k) plan with competitive company match
- Eligible for free monitored security system after 90 days
- Education assistance – we encourage and support our employees who want to improve their skills and further their education
- Engaging and fun company culture that's made up of a diverse group of people
- Volunteer and community engagement opportunities. CPI partners with organizations that share our mission to save and improve lives, particularly focusing on underserved communities.
- An on-site café, coffee/smoothie bar, walking trail, basketball court, and state-of-the-art fitness facility with a dedicated Fitness staff
Share this job
CPI Security